Effective buying of commercial breaks - PV Narayanmoorthy speaks

With the Indian television audience increasingly turning off to commercial breaks, there has been growing confusion among the advertiser community to choose the right break that would ensure the maximum reach. PV Narayanmoorthy, CEO, Asia Pacific, Carat, shares his views on commercial break viewing.

e4m by exchange4media Staff
Published: Jun 9, 2004 7:19 AM  | 1 min read
Effective buying of commercial breaks - PV Narayanmoorthy speaks
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With the Indian television audience increasingly turning off to commercial breaks, there has been growing confusion among the advertiser community to choose the right break that would ensure the maximum reach. PV Narayanmoorthy, CEO, Asia Pacific, Carat, shares his views on commercial break viewing.

Published On: Jun 9, 2004 7:19 AM 
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