Barista Coffee Company Ltd is planning to launch a sub-branding exercise, which would see the brand entering diverse portfolios including smaller outlets, take-away format, ground coffee etc. This comes as part of the company’s drive to be a mass class brand, appealing to a wider range of customers.
Barista Coffee Company Ltd is planning to launch a sub-branding exercise, which would see the brand entering diverse portfolios including smaller outlets, take-away format, ground coffee etc. This comes as part of the company’s drive to be a mass class brand, appealing to a wider range of customers.
Domino’s Pizza India’s aggressive campaign around its delivery promise of pizza ‘in less than 30 minutes or Free’ has stirred the organisation from within besides boosting summer sales by 15 per cent.
Catch them young, watch them grow’ is the latest mantra at the FMCG major Hindustan Lever Ltd (HLL). For the first time, the soap-to- foods company is foraying into personal care products exclusively for kids, sold only through its Hindustan Lever Network — the direct selling business arm of the company.
Mother Dairy India Ltd (MDIL) has decided to resurrect its fresh and frozen vegetable brand Safal. A Rs 165-crore brand (including exports), the Safal portfolio includes fresh fruits and vegetables, frozen vegetables and several processed products like ketchup, sauces and jams.
The L'Oreal group and Godrej Consumer Products together accounted for 71 per cent of the advertising expenditures on TV in the hair dyes category last year, says a study by AdEx India, a division of TAM Media Research.
Kamal P. Nanavati has been appointed as the new CEO for telecom and broadband major Reliance Infocomm Limited. His earlier assignment was with Reliance Industries Limited (RIL) where he was President (Cracker and Polymer Business).
Advertising is dead without enough partying out, believes the wonder boy of Indian advertising, Piyush Pandey. In all his works, the buoyant O&M chairman prefers the humour route to touch the heart of the people. In an exclusive interaction, the Cannes film, outdoors and print segment jury president shares his own story, his views and all about advertising.
Ronnie Screwvala has bought out News Corporation’s 15.5 per cent stake (held through Star India) in UTV Software Communications for an undisclosed amount. The UTV promoter has also picked up another 12.4 per cent from CDPQ, a Canada-based pension fund, which increases his stake in the television software company to 54 per cent.
Small screen is getting increasingly crowded with retro ads, aping the moods and melodies of ’70s. With brands of different commodities resorting to the new trend, there comes an apprehension about its relevance. Ad world experts vary in opinions.
Day after our exclusive reporting, a Zee TV communiqué finally validates Sunil Khanna’s departure from the President’s post. The small screen major brings in two Bollywood professionals, Sudhir Mishra and Viveck Vaswani to aid in creative aspects.