Dentsu Communications has been awarded a part of the Yamaha Motor account, which will be worth Rs 20 crore. Through this win, Dentsu will take on the creative and media duties for corporate campaigns as well as new product campaigns for Yamaha Motor.
Radico Khaitan is expected to hit the market over the next three months with new products that include a deluxe brandy and white rum even as it has rolled out flavoured gin in select markets under a new brand, Magic Moments.
Maruti Versa, the multi-utility vehicle, has seen its volumes grow nearly 41 per cent after the company launched a low-priced variant of the vehicle at Rs 3.27 lakh, which was nearly half its original price when it was first introduced in October 2001.
Radico Khaitan is expected to hit the market over the next three months with new products that include a deluxe brandy and white rum even as it has rolled out flavoured gin in select markets under a new brand, Magic Moments.
Hyundai Motors India Ltd has taken a plunge in the world of cricketing sponsorships by bagging the exclusive rights for International Cricket Council’s (ICC) ‘ICC Awards’ which will be held on September 7 at London’s Alexandra Palace.
Doordarshan is all set to offer special programmes for two different occasions – the Athens Olympic games and the forthcoming budget. ‘Return to Athens’ begins today on DD Sports, while the budget programming will commence with the coverage of Rail Budget on July 6.
Considering the central bank’s concern over advertisements providing distorted information or sending wrong signals, the Indian Banks’ Association (IBA) has drafted a code of self regulation for its members.
A recent report released by the consultancy firm, PricewaterhouseCoopers (PwC) has categorically stated that India and China are key growth drivers for the entertainment and media (E&M) industry. The global E&M industry is expected to grow at 6.3 per cent to $1.7 trillion by 2008 with the Asia-Pacific markets led by India and China expected to grow at 9.8 per cent to touch $ 366 billion.
STAR India will roll out a whole range of services including contests, wallpaper and gaming for mobile phone users by July-end, hoping to generate a significant revenue stream in wireless business. STAR has tied up with all the cellular operators in the country except BSNL and will have a revenue share arrangement with them.
Amit Kishore, Group Media Head, Mediaedge CIA, has joined as Media Director, Insight Media, the media-buying wing of Lowe. Pavan Varshnei, Head, Insight Media, said Kishore would handle key accounts like Videocon, Pantaloon and Sansui.
STAR Plus is shifting one and wrapping up three of its half-hour weeklies to launch a new show in the 8-pm band. ‘Dekho Magar Pyaar Se’ is coming as a half hour daily and is likely to go on-air by July-end, almost on the same time window Sony
Media Transasia India has appointed K Srinivasan as Editor-in-Chief. He will take office from Thursday and head all the group publications including Swagat, the Indian Airlines in-flight magazine, and Discover India which is targeted at the international audience.
Pharma major Zandu is reviewing the creative side of its business. Agencies have already been invited for the pitch but none of the presentations is made as yet. The size of the account is estimated at Rs 15 to 20 crore.
Four-month-old Dentsu Marcom has bagged the exclusive creative duties of consumer electronics giant Sony for its IT products. The agency is also handling some special projects for the consumer electronics giant.