BPL Mobile has decided to move its media business worth Rs 15-20 crore to Carat from Madison. The movement follows Airtel’s decision to offer its media account to Madison, shifting it from Carat.
It is the season of makeovers. Maruti unveiled its new-look Esteem last week, Tata Motors launched the Sumo Victa on Wednesday, and on Thursday the grand-daddy of the Indian automobile sector, Hindustan Motors, unveiled the retro-upgraded ‘Ambassador Avigo’ in Kolkata.
Though the advertising business is considered a creative profession where you're supposed to think for a living, the industry has lost its way as it continues to look for more ways to create money instead of ideas.
PC’s Budget has been good for PCs and other hardware. P Chidambaram’s Budget makes personal computers virtually tax-free, with the excise being reduced from eight per cent to zero.
The Union Budget proposal for 2004-05 has failed to impress the consumer electronics industry, which was looking forward to fiscal sops to stay competitive in the post free trade agreements (FTA) regime.
Shringar Cinemas is all set to launch five new multiplexes in the country, by the end of this year. The areas include Kandivili and Malad in Mumbai, in addition to Nasik, Kolkata and Surat.
Mumbai-based e-business firm Indigo Consulting has won two significant accounts. While BPL Mobile has commissioned the group to revamp its existing site, HDFC Standard Life’s agenda is annual upkeep of its website.
It is the season of makeovers. Maruti unveiled its new-look Esteem last week, Tata Motors launched the Sumo Victa on Wednesday, and on Thursday the grand-daddy of the Indian automobile sector, Hindustan Motors, unveiled the retro-upgraded ‘Ambassador Avigo’ in Kolkata.
By and large the FMCG sector has remained in the corner as far as the Budget 2004-05 is concerned. An increase of five per cent in the import duty on refined edible oil is the only move that will in a way affect the FMCG companies operating in India. On the flip side though, the growth-hungry FMCG sector, once again, has been let-down as their demands have not been met in the Budget.
The cost of producing your favourite show on television or radio may just go up, as entertainment software production companies will now have to pay a 10 per cent service tax.
Zee encourages viewer participation in deciding on its forthcoming properties through a unique interactive show, ‘Kahiye To…’, where viewers can check out pilot shows and advise the broadcaster whether the show should be developed further or scrapped by sending SMS.
Synovate, the research company of the $11-billion Aegis Group, has introduced its latest data capturing methodology, Computer-Aided Telephonic Interviewing (CATI), in India.
“At Starcom, transparency is the name of the game. I don't know how many agencies actually practice transparency. We are probably the only agency in the country with an inbuilt transparency clause in our contract. For us the single source of income is the client. This gives me a great sense of pride since there is synergy between my principles and those of the agencies. At Starcom, we lay great emphasis on value creation for the brand we work on.”