Date-wise News
Percept Profile – the PR arm of the Percept Group, has appointed Ajai Sharma as the new Chief Executive Officer. Sharma moves from Sampark PR and will be responsible for developing cross border client relationships between the Middle East and India.
exchange4media Staff Aug 25, 2004 7:37 AM
Want to watch that gripping TV show at 7 pm but can’t because you don't return home from work before 8 pm? Do not worry. You will be able to watch it at home at whatever time you want, without even recording the programme on your video cassette recorder.
exchange4media Staff Aug 25, 2004 7:35 AM
Admen these days are facing a new tribe of people sitting across the negotiating table. More and more companies are sending their purchase and procurement executives in their negotiations with advertising agencies with the express brief to bargain hard and beat down commission rates.
exchange4media Staff Aug 25, 2004 7:34 AM
Mumbai-based advertising agency Quadrant Communications has bagged two new creative accounts — Alcatel and Voltas Golden Jubilee, both expected to fetch a combined billing of Rs 20 crore.
exchange4media Staff Aug 25, 2004 7:33 AM
True to its name by the swank New York City borough, the new Stan Chart Manhattan card targets the ambitious, upwardly mobile customer. After foraying into the Far Eastern markets of Hong Kong and Singapore, the lifestyle credit card is now eyeing at the hip and happening Indian consumer. Visa is partnering the venture with the banking major.
exchange4media Staff Aug 25, 2004 7:32 AM
Swedish cosmetic manufacturer Oriflame India plans to launch new products in the men’s range by the end of 2004-05. The new range includes after shaves, perfumes and toiletries. A new skin whitening range, targeting women would also be launched soon.
exchange4media Staff Aug 25, 2004 7:31 AM
Triton seems to be quite a bit busy in Delhi. After Kajaria Ceramics, lingerie brand Belle Wears, and the Delhi Government, it is Mars Industries, popularly branded as Dorset, which has landed in its kitty. The account is pegged at Rs 1.5 crore.
exchange4media Staff Aug 25, 2004 7:30 AM
Advertising major Grey Worldwide India is set to acquire a healthcare and a sales promotion company to kick start its affiliated businesses.
exchange4media Staff Aug 25, 2004 7:29 AM
Reality TV, a 24-hour channel dedicated to air real life programming, has taken its first step towards localisation of the channel in India by introducing India-specific fillers. These three-minute creative fillers encompass a variety of themes and each of these fillers is an absolute portrayal of an exceptional Indian.
exchange4media Staff Aug 25, 2004 7:28 AM
Planners are more or less united in the view, that the onus lies on the multiplex players to market them better. Multiplexes provide three hours of active audience without fragmentation or interruption of any sort. If used well multiplexes can give tremendous mileage to brands, believe experts.
exchange4media Staff Aug 25, 2004 7:27 AM
Print buying head on Tata, Vivek Menon has put in his papers at TME. He is joined by Mukund Setlur and Kabir Sen who were also on the Tata account. Information is yet to pour in from the agency on likely replacements for the three.
exchange4media Staff Aug 25, 2004 7:27 AM
On the trail of successful road shows in Bangalore and Chennai, the curtain raiser for the Dainik Bhaskar Indian Marketing Awards reached the Capital, today. Instituted by exchange4media, the marketing awards are seeking outstanding success stories from the Indian marketplace as entries.
exchange4media Staff Aug 25, 2004 7:24 AM
Following the addition that Everest Integrated Communications has made in its workforce, the agency has added businesses estimated at over Rs 25 crore in billing terms in the last two months in Mumbai and Delhi.
exchange4media Staff Aug 25, 2004 7:23 AM
Times Business Channel has finally zeroed in on an agency to take care of its creative responsibilities. Leo Burnett has been handed over the mandate on a fee basis. The account size could not be established as most of the media requirements of the channel would be fulfilled in-house.
exchange4media Staff Aug 25, 2004 7:22 AM
