Percept Profile appoints Ajai Sharma as CEO
Percept Profile – the PR arm of the Percept Group, has appointed Ajai Sharma as the new Chief Executive Officer. Sharma moves from Sampark PR and will be responsible for developing cross border client relationships between the Middle East and India.
A fortnight back, Percept Profile, the eight-year-old PR wing of the Percept Group in India, has a new CEO in Ajai Sharma, who has moved from Sampark PR where he was the Joint Managing Director and CEO for a period of six years.
Speaking to exchange4media over his new responsibilities, Sharma shares, “Basically, Percept Profile was the first Indian PR brand in Middle East, specifically in Dubai and Bahrain. Our one of the mandates is to develop cross border business that entails developing a relationship between the Middle East clients who are looking at Indian audiences and vice versa. The next important step will be financial PR, which entails two kinds of PR - first, the stock markets/investors and secondly, the retail PR.”
Percept Profile executes PR activities for Hewitt Associates, ISPAT, Nissan, K. Raheja’s, ITC Paper board and Specialty Paper Division, which is better known as ITC PSPD from Mumbai and Delhi.
