Following a multi-agency pitch, Franklin Templeton has decided to appoint Rediffusion DY&R as their creative agency. The other agencies in the fray were Euro RSCG and Lowe India. The account size is pegged at Rs 10 crore.
The advertising orgy that was the 2004 Summer Olympics has mercifully ended, and not a moment too soon for the bleary-eyed audiences exposed to 13,000 to 14,000 commercials during the 1,210 hours of coverage across the seven NBC Universal networks.
Hindustan Lever intends embarking on a co-branded certification programme with top hospitals across the country for its Domex brand of cleaning disinfectant. Appointing its media planning and buying agency, Mindshare Fulcrum's division Local Area Marketing (LAM) to execute the project, HLL is still in the process of working out an arrangement with key hospitals it would help in keeping clean with its Domex brand.
The finance ministry is looking to tax foreign telecasting companies beaming their programmes to domestic households. The ministry has revised the terms of reference of its Emerging Issues Task Force, to decide on taxation of these companies.
Dabur is all set to get a new look. Dabur India Ltd has engaged the services of DMA, a part of the Alia group, to redesign the age-old brand logo in order to give it a more contemporay feel.
Dow Jones and Bennett Coleman have made an application to the I&B ministry for starting the Indian edition of Wall Street Journal (WSJ). Even as the joint venture (JV) announcement was made a few months ago, the application was filed late last week.
Government has asked Trai to expedite its recommendations on non-discriminatory clause for DTH broadcasting, according to sources. The Trai formulation will be incorporated in the DTH licence, even for those who are already in the market.
In-film advertising is no longer an alien concept today. Film placements are currently raking in anything between Rs 5, 00,000 to Rs 50 million for the producers. For Leo Entertainment, the road’s not been easy, yet it has sustained a certain degree of respect and grudging admiration from the industry.
The intense fight over telecast rights to 2004-08 cricket matches in India, is more for strategic reasons, rather than commercial ones, according to industry insiders and media planners. More than two weeks after bids were accepted, BCCI is yet to give its verdict on who would get the rights. That, however, is not stopping number-crunchers from doing valuations of the property.
Zee Telefilms music arm Zee Music is all set to capture the Southern market with the launch of its Southern music channel ETC Music Box. Head – Programming at Zee Music, Niyati Shah says the channel will be launched in September and the content will be 60:40 mix of regional and international music.
Following a multi-agency pitch, Katha Mediatix, a media agency specialising in below-the-line activities, has bagged the total outdoor campaign assignments for the Indiabulls public issue, awaiting launch on September 6. The account is pegged at Rs 25 lakh.
All roads in New Delhi will lead to Dainik Bhaskar Indian marketing Awards on September 29. The awards, instituted by exchange4media group, are already creating waves with senior advertising, media and marketing professionals showing keen interest in them. The award giving ceremony would be telecast on NDTV 24×7.
Franklin Templeton has decided on its creative partner. If industry sources are to be believed, the account is likely to move to Rediffusion DY&R. The decision comes in the wake of a multi agency pitch. The other agencies in the fray were Euro RSCG and Lowe India. The account is pegged at Rs 10 crore.
Animax has called for a creative pitch. While channel officials haven’t divulged the size of the business, sources inform that the size of the business is comparable to other players of the kids’ genre. Presently, Equus handles the business along with the AXN account.