Predictions for advertising spending next year from two leading industry forecasters are surprisingly upbeat, as they project gains will be made even after the strong growth anticipated for 2004.
At a time when corporates are rediscovering the might of rural India, ITC has chipped in by organising a rural business plan contest that drives home its message.
Facing a stagnant market, Kwality Walls, the Rs 200 crore ice cream brand of Hindustan Lever, is bringing in the low fat ice cream of Unilever. Already soft launched in Bangalore, this variant dubbed Lite will be rolled out across the country in January-March next.
Bharat Matrimony's main service is to help one search for a prospective life partner but there are several allied services that the portal provides to make it a desirable destination for making marital choices, says Murugavel Janakiraman, CEO. Started in 1997 with only 4,000 members, today it has 14 language portals and a membership of millions.
In the early nineties, when multinationals first started coming into India in a big way, they believed that targeting the upper and premium end, as they have done in many of the other global markets was the way to go in the country. But soon enough they learnt that a cookie-clutter, one market approach will not work here. Today these multinationals are also realising that the market opportunities at the high end are quickly blooming.
Having the best voice in town is not enough; a RJ has to know how to reach out to people. What really matters is to be true and real to your listeners, says ,Anurita Gupta, RJ for Radio Mirchi's show 'Khoobsoorat'.
Giovani has introduced its latest collection, Metrosexy in India. Specially designed along the lines of international trends and silhouettes, the new collection offers high-street European fashion at affordable price points.
Microsoft Corporation India today launched Mobile2Market, a comprehensive certification and marketing programme aimed at the Indian developer and Independent Software Vendor community. Mobile2Market is aimed at empowering the target group with the relevant skills, tools and resources to create rich mobile applications and tap the burgeoning mobile opportunity in India and globally.
Indian workers in India rate their work environment and jobs more favourably than workers in other Asian-Pacific countries, according to a new WorkAsia study by Watson Wyatt Worldwide. But they are also the least satisfied with their compensation and benefits.
The Oswal Group has diversified into intimate wear retailing with ‘Sensa’, a specialized multi-brand chain for lingerie. Sensa will have leading international and national lingerie brands under one roof.
In an unusual marketing initiative, Bharat Petroleum has opened ‘Tadka’, the first of a string of branded highway dhabas that it would open in the coming months. The first model outlet is situated at Gajraula on National Highway 24, approximately 125 km from Delhi on the Delhi-Lucknow Highway.
A new era in the broadcasting and cable industry is expected from March 2005 once the interconnect order of the Telecom Regulatory Authority of India is implemented. According to the order, which was issued on Friday, “every broadcaster shall provide on request signals of its TV channels on non-discriminatory terms to all distributors of TV channels, which may include, but may not be limited to a cable operator, direct-to-home (DTH) operator, multi-system operator (MSO), head-ends in the sky (HITS) operator”.
Here goes a new treat for music lovers. VH1, the music and lifestyle channel is now available for viewing in India. A joint venture has been signed between MTV Networks India and Zee-Turner, the distribution arm of Zee Telefilms and Turner International India, to bring VH1 in India. The channel offers content on international music, celebrity and pop culture.