Giovani woos metrosexual Indian with Metrosexy range
Giovani has introduced its latest collection, Metrosexy in India. Specially designed along the lines of international trends and silhouettes, the new collection offers high-street European fashion at affordable price points.
Giovani has introduced its latest collection, Metrosexy in India. Specially designed along the lines of international trends and silhouettes, the new collection offers high-street European fashion at affordable price points.
MK Dhir, Managing Director, Giovani, said, “At Giovani, we try to mirror socio-cultural trends in the country. Today, the metrosexual man or woman is not confined to a Page-3 persona. To be well groomed at all times, whether at work or play, is a big-city phenomenon. Metrosexy is a tribute to the city’s metrosexual culture. We have tried to bring the clean lines, sharp cuts and flamboyant styles of Italian fashion houses at prices that are affordable to every young city professional”.
The Metrosexy collection comprises a wide range of top quality fabrics such as Merino wool and silk linen. The collection has clothes for both business and party wear. Giovani’s international fit and finish is available at locally relevant prices; men’s suits begin at Rs 3,990 and go up to Rs 19,990, men’s jackets range from Rs 1,450 to Rs 27,990; women’s tops and knitwear range from Rs 650 to Rs 1,650 while women’s suits range from Rs 2,600 to Rs 3,990. Giovani’s Metrosexy collection is available at all leading lifestyle stores of the country.
Veejay Yudi, dressed in a Metrosexy outfit at the launch, said, “In my line of work, there is very little distinction between work and non-work environments. I work hard and party hard. For this I need clothes that look and feel right in all environments and time zones. Giovani’s Metrosexy collection suits my lifestyle”.
