Two months after he parted ways with Mediaedge:CIA, Praveen Tripathi has decided on his next destination. He has confirmed to exchange4media that he has begun a stint with the RK Swamy group as a senior member of the management team.
Manhattan Film Academy (MFA) in collaboration with Emirates Centre for Management & Information Technology (ECMIT) offers a series of intensive hands-on workshops in film production beginning January 2005.
The International Data Corporation has estimated a 10.1 per cent growth in the worldwide sales of personal computers. The study said that 195.1 million units of PCs would be sold in 2005. The growth in sales, in terms of revenue, would be by 3.1 per cent to be at $201 billion, said the study.
Dark cloud looms on Asia’s economic horizon, reflects an international survey released by the World Economic Forum in association with leading market information outfit TNS and Gallup International. The survey - the 2004 Voice of the People, reached the conclusion that Asia’s economic future looked decidedly gloomy on the basis of studying more than eight thousand people sourced from across nine Asian countries.
In the legal battle involving the country’s two leading dental majors, the Delhi High Court had dismissed Colgate Palmolive India’s application proposing telecasting of a modified version of its tooth powder commercial, which was objected to by Dabur.
Power 107.8 FM is beefing up its marketing initiatives emphasising heavily on events. Catching up the universal spirit of music, the radio station penned a catch-line, ‘Music without frontiers’ and began a series, ‘Power FM Music Files’. The first chapter of the initiative brought in some of the upcoming rock singers to Kolkata from across the world on December 11.
The commercial dispute between ESPN-Star Sports and the Kolkata cable TV distribution network companies seems headed for the courts of law on Monday.
Idea is a new brand in a highly cluttered telecom environment but has successfully created a niche in the consumer’s mind. What has worked for it is its unique logo, and the youthful, energy-driven look to the brand, says Rajendra Chourasia, Idea Cellular’s Circle Head for Delhi.
Advertising of breakfast cereals in Print shot up by 69 per cent during January-October 2004, compared to the same period last year. The advertising in this category peaked in February 2004. Kellogg’s has been the highest spender.
TAM Media Research is all set to hit for the third time in a row at the ESOMAR Asia Pacific Conference scheduled to be held in Tokyo, Japan in March 2005. ESOMAR, the World Association of Research Professionals, has formally informed TAM India office that its research paper has been short listed for a final presentation at Tokyo.
While there is a definite place for advertising as a brand affirmation tool, it is also true that in order to build a brand in the current day; you need a lot more than a long-lasting campaign. In this scenario, what place do other components in the communications process, like PR or below the line, hold?
Dish TV of ASC Enterprise Limited, promoters of Zee Network, has welcomed the TRAI notification on interconnect regulations and approached Star and Sony to join their DTH platform.
McCann has bagged the creative business of Gems and Jewellery Export Promotion Council after a multi-agency pitch which featured the likes of Leo Burnett, Madison, Rediffusion, Mudra, Pressman and incumbent Triton.