Idea being a fourth operator in Delhi, our mindset is that of a challenger’

Idea is a new brand in a highly cluttered telecom environment but has successfully created a niche in the consumer’s mind. What has worked for it is its unique logo, and the youthful, energy-driven look to the brand, says Rajendra Chourasia, Idea Cellular’s Circle Head for Delhi.

e4m by exchange4media Staff
Published: Dec 13, 2004 8:17 AM  | 1 min read
Idea being a fourth operator in Delhi, our mindset is that of a challenger’
  • e4m Twitter

Idea is a new brand in a highly cluttered telecom environment but has successfully created a niche in the consumer’s mind. What has worked for it is its unique logo, and the youthful, energy-driven look to the brand, says Rajendra Chourasia, Idea Cellular’s Circle Head for Delhi.

Published On: Dec 13, 2004 8:17 AM 
Tags e4m

Featured

Latest