Coca Cola, India is witnessing some senior level upheaval presently. Shripad Nadkarni, VP, Marketing and Sharda Agarwal, Director, Marketing have put in their papers. Confirming the development, Coke officials share that both Nadkarni and Agarwal will continue till mid-February, 2004.
Rajiv Desai, President of PR firm IPAN, has put in his papers. Desai confirmed this to exchange4media. “I am starting my own consultancy firm called Comma,” he said.
The quite shopping of ICICI Personal Loans has culminated and the brand has decided on the agency to take care of its creative needs. In the wake of a multi-agency pitch, the account moves to Bates India. The ads spends are in the region of Rs 10 to 12 crore.
The Health Ministry has issued a show cause notice to ITC Ltd asking the company why action should not be taken against it for violating the Tobacco Control legislation that bars all forms of direct and indirect advertising of tobacco and tobacco-related products.
Nik Gowing is one of the most familiar faces on television news. The Principal Anchor of BBC’s 90-minute news programme, ‘The World Today’, and its predecessor, ‘News Desk’, says while BBC’s coverage is “straight down the road”, he feels that India and Pakistan cannot live separately. He also talks about the role of the media in covering international events.
The fourth Marketing excellence Awards will take place at the Pune Club on Monday. The awards will be presented to the leaders in the marketing industry. The Indira Group of Institutes is presenting the awards.
Mauj – a leading wireless content player in India – has tied up with Rajshri Films. The tie-up brings to the mobile consumers a range of mobile content including games, wallpapers, video and themes from all Rajshri film productions.
The India Today Group hosted a gala evening to serve a dual purpose: One, the Today Golden Plate Restaurant Awards and two, launch of Today 100 – a guide to Delhi’s best restaurants, cafes and bars.
Print advertising of domestic airlines has experienced a seven per cent rise in 2004, compared to last year. The first quarter witnessed the maximum spend this fiscal. Jet Airways tops the list of advertisers in terms of ad-spends.
After a yearlong stint with Madison, Raji Nair, Business Head for the Godrej account, has quit.
IIPM Publication has lined up aggressive marketing from February for its five journals, namely, India Economic Review, 4Ps, The Human Factor, Need the Dough? and Strategic Innovations. The advertising for the journals, starting this January-end, will be done through premium magazines, newspapers and tie-ups with websites.
Over last few years, the mindset of corporate India seems to have definitely switched from the commodity-oriented state where it was just after liberalisation took off, to now, when it wants to focus on creating extraordinary value driven brand not only domestically but internationally as well. In this process of becoming confident of quality of goods and services, in fact, the entire value delivery mechanism has led to India boast of having perhaps the largest number of ISO 9000 certified organisations. Result: We have begun to believe that brands do matter.
The two rival channels – Surya and Asianet, are on a race to capture the youth. While Surya is ready with Kiran TV, a channel solely dedicated to live entertainment and movies, Asianet isn’t far behind, churning out the best strategy to launch the proposed 24-hour music channel.
Mason & Summers Alcobev has recently expanded its brand portfolio with a locally bottled single malt Scotch whiskey and a Scotch-blended Indian made foreign liquor. With the launches in place, the group has signed on Contract Bangalore for its Rs 5-7-crore creative business.
T.N. Prabhu, who spearheaded the 8888 services of Indiatimes, has joined Rediff as Vice-President, Strategy and Planning. Prabhu will be driving the wireless and some key initiatives at Rediff. He will be posted in Mumbai.
Andre Nair, who is moving to Singapore to assume the responsibilities of Chairman and CEO of Mediaedge: CIA, Asia Pacific, has given the Indian media industry a face in his role as the CEO, GroupM, India and South Asia. Now as he leaves the country, industry leaders share the changes that Nair infused on the Indian media scene.