TVS Motors Company’s silent shopping has culminated with the company selecting Madison Media to handle its media business. The decision follows a multi-agency pitch involving incumbent Universal McCann, Starcom and Madison. The account is pegged in the region of Rs 80 crore.
Samsung India Electronics has lined up its latest range of mobile phones, which will hit the Indian market in the next eight to 12 months. The range presents a number of 'firsts' in India like the first mobile phone with a hard disk drive and a space of 1.5 GB.
Servion Global Solutions Limited has bagged Rs 6.2-crore order from HDFC Bank for upgradation of its Contact Centre solutions. Servion also unveiled the Contact Optimisation Model to map customer contact.
Marantz, which launched its premium audio-video products in India just over three months ago, is focussed on brand building and expanding its network, so that it is ready to tap a market that, it expects, will boom in the coming years.
Haier India, a hundred per cent subsidiary of Haier Group -China, has entered the mobile phone segment with seven models of GSM phones. The range include entry-level cost effective phones and high-end models that are priced between Rs 3,654 and Rs 14,940.
Walt Disney Television International, expects India to become one among its top three markets in a year’s time with a viewership of 20 million. The company is also seriously looking at original production in India after its recent success with the short story series ‘Legend of the Ringfire’, produced in Asia.
Kunal Ahooja, who recently quit as Vice-President & Head of Telecom at Samsung India Electronics Ltd, has been appointed CEO of the new mobile phone business division of Spice Net Ltd.
Cheil Media has completed a study called Game-O-Graphics that aims to ensure that their clients' investments into sport work better. The study maps how the Indian male consumes sports. The study looks into the behavioural pattern of how audience view sports across different categories. The study was conducted in the four metros for 800 males in the 16-45 years age group.
Mahanagar Telephone Nigam Ltd (MTNL) has finally decided on the agencies to take care of its creative duties. The organisation has zeroed down on SSC&B Lintas, Sobhagya and Pressman. Industry sources peg the account size in the region of Rs 40 crore.
Tamil general entertainment channel Raj TV has called for a pitch for its creative account. The agencies in the fray for the account, estimated to be Rs 2 crore, are Maitri, Winds of Change, Creative Garage, Fifth Estate and RMG David. Starting from the look and feel of the channel to the programming and content, Raj TV is looking at newer and broader avenues.
Times News & Business channel, scheduled for a mid-year launch, is busy putting its human resources and technical equipment in place. As reported, Sunil Lulla is joining the channel as CEO. Other appointments made include Giri Venkatesan, who moves from Reuters as News Editor, Markets and ex-Sony's Rajat Desai as Chief Manager, Marketing.