Sara Lee, the US-based $19 billion food, clothing and household products major, is setting up a wholly owned subsidiary that will source, manufacture and export undergarments, casual wear and footwear from the country under different brand names.
As an extension to its widespread customer care network, Motorola, a global leader in wireless communications, today launched the "Razr Express" service for the users of its high-end phone Moto Razr V3.
In an effort to create hype and excitement around the re-launch of Cadbury Bytes, a snack with wafers and chocolates, Cadbury India has tied up with Mobile2win for their first-ever wireless activity in India.
Nomarks has introduced skin-care solutions for both oily and dry skins, with its Herbal Moisturising Soap and Herbal Oil-Control Soap.
Allied Domecq Spirits & Wine, the second largest spirits and wine company in the world, has launched a new canister pack for Teacher's Highland Cream in India. Teacher's scotch whisky sells more than one million cases across the world and is the largest selling scotch brand in India.
Team Jordan's Narain Karthikeyan will sport one more logo of an Indian manufacturer — Amara Raja Batteries (ARBL) — on his racing suit for the next six months. The agreement also makes ARBL an associate sponsor of Team Jordan and an official sponsor of Karthikeyan.
Launched in December 2004 by Ford India, Fusion is being promoted through a test-drive contest for families. Nokia is engaged in promoting its range of camera phones by giving the families a chance to have their photograph clicked with the Ford Fusion.
LGEIL has announced that it will be hiking the prices of air-conditioners and refrigerators by at least 3 to 5 per cent. Salil Kapoor, Head-Marketing, said, "Following the excise duty hike on steel from 12 per cent to 16 per cent, LGEIL has decided to increase the prices of refrigerators and air-conditioners by at least 3 to 5 per cent from today."
TTK Prestige, the number one kitchenware brand, has found yet another innovative way to reach out to consumers by announcing its entry into the modular kitchen segment on Friday.
As a part of its continued commitment to towards better understanding and use of media research, TAM has announced the TAM MATE Knowledge Series for 2005 - specially devised for advertisers, broadcasters, media planners and advertising agencies.
A new Tamil entertainment channel 'Tamizh-th-Thirai', promoted by Tamil film producers and directors, in association with cable TV operators, will go on air from March 23.
Abraham Thomas is joining RED FM, the radio venture of the India Today Group, as COO from March 28, 2005. In his last assignment, he was Head of Sales for the MTV network, handling MTV, Nick and VH1.
After a reported disagreement with Euro RSCG head Ishan Raina, Ravi Deshpande has taken the decision to put in his papers at Lemon. Almost two years ago, Deshpande, the 43-year-old former creative head at Contract Advertising, had launched his own independent agency, Lemon, with the backing of Euro RSCG Worldwide.
Chennai-based 1pointsize has emerged agency of the year at SPARK 2005, the Chennai AD Club's Annual Awards ceremony.
<p align=justify>"Direct selling is a very mature and established industry in the US, which competes very successfully with the traditional FMCG retail channel. In India, this industry is just 10 years old and has a very long way to go to evolve and to develop to the size of the US industry."