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Non-cricket sports grab advertising monies

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Non-cricket sports and sports personalities seem to be attracting a lot of monies from traditional advertisers. Jumping on to the bandwagon are companies such as Maruti Udyog, Mercedes Benz, Britannia, Nike, ING Vysya, Parle Agro, Vizag Steel, ITC Hotels, Reebok, Tata Group, Indian Oil, and the Andhra Pradesh Government. Upcoming young talent such as Sania Mirza (tennis), Virat Bhadwar (golf) and Pankaj Advani (billiards) have been attracting the eyeballs of advertisers.

e4m Desk Mar 30, 2005 5:37 PM