Macromedia makes foray into mobile and enterprise market

In an effort to strengthen its position beyond the web, Macromedia, the software powerhouse, has decided to make a foray into the mobile and enterprise market. With Flash it is entering the mobile devices arena, and with Breeze it will target the enterprise, government and education sectors.

Bill Perry, Developer Support and Content Manager for Mobile and Devices, expressed confidence that Macromedia can successfully establish a foothold in the mobile devices market. "We at Macromedia take mobile content seriously and with Flash Lite, we hope to see the end of static mobile content," he said.

Specifically designed for mobile phones, Flash Lite sets the stage for Macromedia to go beyond its traditional markets and into the creative hands of mobile application developers. "Macromedia Flash Lite is the next big wave in wireless communications;the advent of engaging Flash content and applications on mobile devices," added Perry.

Licensing deals with leading mobile phone manufacturers like Samsung and Nokia has resulted in exponential growth for Flash Lite.

Flex and Breeze have been spearheading Macromedia's entry into the enterprise market. Macromedia Flex 1.5, the newest version of its presentation server and application framework, enables enterprise development teams to put more effective interfaces on critical business applications. Breeze, a rapid e-learning and training solution, allows users to communicate, collaborate and train online with ease.

According to Shriram Krishnamachari, Country Manager, India, Breeze was designed with the less technically inclined professionals in mind. "We have achieved great success with this product as it allows all skill levels to achieve powerful results in hours using the familiar PowerPoint application and sharing information over the Internet in the Macromedia Flash format," he said, adding that Breeze was the fastest growing single product in Macromedia's history.