Aditya TV, the fourth Telugu channel from the SUN Network, will start beaming from 8 AM on Saturday, April 9. Aditya TV will position itself as an entertainment channel targeted at the youth and the family. The South Indian television behemoth already has Gemini TV, movie and infotainment channel, Teja TV, and a news channel, Teja News.
The DNA is finally taking concrete shape. Ayaz Memon, National Sports Editor of The Times of India and former Editor of Bombay Times, will be the Editor of the new English daily that will be launched by the Zee-Bhaskar combine.
It is time for the Indian advertising agencies to reflect on the problems that are currently being faced by their American counterparts, as the same problems seem imminent in India.
Pradeep Guha (PG) is back in the thick of things. A flurry of activities signal his return to active duty: a makeover of the Zee look; a much-talked-about teaser campaign for the Zee-Dainik Bhaskar print initiative; and a triumphant execution of the Zee Cine Awards.
First Opinions Online, a division of I&D Research New Delhi, has entered into a strategic alliance with US survey software designer and touch technology application specialist Diatouch, based in Phoenix, Arizona, to offer touch screen-based information solutions that let businesses and organisations understand their customers better.
Honda Siel Cars India, one of the leading car manufacturers in India, has announced the appointment of M Takedagawa as the new President and Chief Executive Officer. Takedagawa has taken over from H Yamada, who has completed his three-year term as head of the Japanese automobile giant's Indian venture.
Parents are confused, doctors divided and corporates are standing their ground as more "baby" oils are being called into question by the Maharashtra Food and Drug Administration (FDA). However, the FDA hopes to put a lid on the "baby" oil issue in about a fortnight, Commissioner Mr A. Ramakrishnan, said.
Newport Jeans, which is aiming to contribute around Rs 85 crore this fiscal in the Denim jeans market in India, has roped in Bollywood actor Saif Ali Khan for its new campaign.
Samsung India Electronics re-emphasised the company's focus on Flat TV segment during the launch of DNIe vision TV. "We plan to double the Flat TV volume this year," said Ravinder Zutshi, Director, Sales.
Whirlpool India Ltd is looking to turnaround in the current year by expanding its presence in refrigerators, washing machines and air-conditioners. The company is aiming to achieve a leadership position in the refrigerator and washing machine segment, and be among the top two players in the air-conditioner and microwave oven category in a couple of years.
On the near successful completion of six months, Zoom will be unveiling its new channel identity (ID) called 'Martini'.
RMG Connect, the direct marketing operations of JWT, has announced the global launch of Connexions - an Oracle-based e-CRM tool.
With reference to the exchange4media report 'Madison gets Rs 15-cr Tata Chemicals account too' (April 4, 2005), Maxus officials have pointed out that though they were invited for the pitch, they did not participate in it owing to the non-viability of the commercial terms.
The Cable & Satellite Broadcasting Association of Asia (CASBAA) on Thursday announced the appointment of Deepak Shourie, MD of Discovery Networks India, as the Chairman of CASBAA India Chapter. The CASBAA India Chapter will comprise all members of the association that currently have representation in the India market.
Asianet will launch a music-cum-lifestyle channel called 'Asianet Plus' this month, Mohan Nair, COO, Asianet, said. The channel will target the youth with music in four languages.
It's time for agencies to get out of the old economic model and follow a distinct personality to sustain themselves, said Bob Kuperman, President and CEO, DDB New York, while addressing the audience at Impact One-on-One held by exchange4media group in New Delhi on Thursday.