With the exception of Igo, brand Onida, owned by Mirc Electronics, has aligned its entire advertising business with Rediffusion. The agency which was till date handling the CTV mandate for Onida, has now been handed the washing machines and air-conditioners portfolio as well. Lemon was the incumbent.
Following a multi-agency pitch, Mediaedge: cia has bagged the media duties of HDFC Standard Life Insurance. The company had recently awarded the creative duties to Dentsu Marcom. The media account is in the region of Rs 12 crore. The other agencies in the fray were Starcom, Lodestar and Insight.
This promises to be the really, really Big Fight. While no protagonist was willing to go on record, it is clear that Dr. Prannoy Roy has been unable to retain two of his most able lieutenants: Rajdeep Sardesai and Sameer Manchanda. Despite night-long confabulations, the two could not be convinced to continue their association with NDTV.
The first Ellie to kick off the 2005 National Magazine Awards show on Wednesday was a general excellence award for under 100,000 circulation, which went to design title 'Print' and editor in chief Joyce Rutter Kaye.
Digital imaging company, Canon India Pvt Ltd has kicked-off its new consumer strategy of shifting from a PC-centric focus to a more involving digital imaging entertainment.
Lee Cooper India, which targets a turnover of Rs 60 crore this fiscal, plans to launch sporty watches next month.
Jill Dougherty has been appointed Managing Editor for CNN International's operations in the Asia Pacific, based at the network's regional headquarters in Hong Kong. Previously CNN Moscow bureau chief, she takes up her new position in May 2005.
The Cable & Satellite Broadcasting Association of Asia (CASBAA) on Thursday welcomed newly invigorated government approaches to pay-TV signal theft in Hong Kong, the Philippines and Malaysia.
With three or four stations and 10 million plus listeners, all sound the same. But with 20 stations, one would be forced to selectively target listeners with a variety of radio stations, says Vehrnon Ibrahim, National Programming Head of Red FM. He says that accurate information can help radio prove that it is an effective medium for advertisers, and advocates people metering-type research for listenership.
Tata Indicom has initiated a new campaign "Do More, Live More." McCann Erickson has created the campaign. "Our target group comprises the youth of India and it is important to capture the 'full of life' element to reach to them," Abdul Khan, VP-Marketing, Tata Indicom, said.
After venturing into the AC segment recently, Hyundai Electronics India has earmarked a budget of Rs 40 crore for promotional spends in the current fiscal to launch its DVDs, refrigerators, home theatre systems, plasma and Slim TV sets, etc.
The Hindu in a new look hit the stands on Thursday. Design guru Dr. Mario Garcia has redesigned the daily. N Murali, Joint Managing Director, The Hindu, said, "This is the most comprehensive redesign in The Hindu's history. Last time, it was done through a journalist-turned-designer called Edwin Taylor in 1998-99, when we went colour."
Distribution for The Walt Disney Company India's is looking better. TAM Media research shows that in the Mumbai market for the CS 4 -14, the all day numbers, Toon Disney's reach has increased to 15.91 per cent from the previous weeks' 6.97. Disney Channels' (DC) reach has also increased to a 34.63 from the 15.04 in the previous week.
Joining the club of public sector finance players who are looking for new advertising partners, Bank of Baroda too has made its move. The bank has invited agencies for its creative duties. Industry sources peg the account in the region of Rs 20 crore.
According to informed sources, NDTV's Managing Editor, Rajdeep Sardesai, and Director, Sameer Manchanda, have decided to part ways with the premier news network promoted by Prannoy Roy. These sources aver that they are finalizing plans to set up a JV with Raghav Behl's TV18 that will launch an English news channel.