Global trade on eBay India, the online market place, has picked up since the technological integration of Baazee.com with eBay and the full use of eBay's brand name became operational. Indian users have got access to the eBay global market place and buyers and sellers in India now can directly access eBay's global trading community of 135 million users in 33 markets.
Dishnet is back as Dishnet Wireless Ltd. It has announced the launch of Wi-Fi services under the brand name Dishnet RED Broadband Wi-Fi. The branding has been evolved along with Dishnet's new advertising partner, Orchard.
Maruti Udyog Ltd (MUL) has said that it might increase prices of its vehicles next month on account of rise in input costs. Meanwhile, Maruti rolled out the five-millionth car — a WagonR — from its facility in Haryanaon Wednesday.
In keeping with its ethos of continually developing and expanding the boundaries of sports performance technology, Adidas unveiled the world's first intelligent running shoe, Adidas_1, in India on Wednesday.
In a country where movies are the biggest craze, cinema advertising is a mere one per cent of the total ad spend. Even so, the movie marketing business is estimated to be close to Rs100 crore, and is set to hit big-time with the entry of multiplexes in mega malls.
Kalyan Kumar Paul has joined JK Tyre as Marketing Director. Prior to his association with JK Tyre, Paul was handling the Sales and Marketing division of CEAT India.
After spending almost ten years with Contract, Rajiv Sabnis is moving on to join Ambience Publicis as COO from May. The position was left vacant when Subhash Kamath joined Bates India as CEO.
NDTV has recorded a five-fold increase in net profit at Rs 10 crore for the fourth quarter ended March 31, 2005. Revenues increased 77 per cent to Rs 50 crore.
WorldSpace India has appointed Deepak Varma as its new Managing Director. He will lead the satellite radio company through its planned multi-market rollout mapped for 2005.
HT Media Ltd has filed a draft red herring prospectus with the Securities and Exchange Board of India (Sebi) for a 100 per cent book-built public issue of 46,40,000 equity shares (fresh issue) of Rs 10 each by HT Media Ltd and an offer for sale of 23,55,000 equity shares of Rs 10 each from HPC (Mauritius) Ltd.
Everest Integrated Communications has made enough noise around its ‘demise’. Right from issuing telegrams of ill-health to a death certificate, the agency has done it all to take rebirth again and it has, as Everest Brand Solutions. Philosophy behind the act “Always be the mavericks,” Arun Nanda, Chairman, Everest Brand Solutions said.
<p align=justify>“From the analog world of post-production we began to make a paradigm shift with digital technology where the technology was very capital expensive. Today the creative folks of the entertainment industry enjoy a digital intermediate capability, which has unleashed a power never experienced before.”
Communication agencies have had attrition rates that are perhaps higher than other industries. The need for communication professionals has grown exponentially without a commensurate increase in educational and training facilities. There is a real need for the industry to do something about the dearth of educational options for those wishing to enter the industry.