This May get ready to jump onto an electronica bandwagon with the god of guitarists, the veteran guitar virtuoso — Joe Satriani himself! The ‘sponsor brands’ include: VH1, Indiatimes.com, Speed from BPCL, Sun Tech Days, Reliance Web World, Air India, ITC Welcomgroup hotels, ‘Time Out Mumbai’, Furtados and Planet M.
The competition in the Delhi newspaper circuit may not be as fierce as the ongoing print war in Mumbai; nevertheless, the capital is not totally devoid of happenings in the print arena.
State Bank of India has almost completed its pitch processes and decided to assign the business to ten agencies. However, despite the completion of the pitch process, SBI has till now sent empanelment letters only to seven agencies. The seven agencies are JWT, Mudra, O&M, Saatchi & Saatchi, Adfactors, RK Swamy/BBDO and Mode. Industry sources peg the account in the region of Rs 35-40 crore.
STAR India has taken a U-turn for its media business. In September last year, the television network had moved its media duties from MindShare to The Media Edge. However, STAR has now moved the business back to MindShare without any pitch process. The account is in the region of Rs 20 crore.
CavinKare has launched its food products range in Western India. After its success in South Indian markets, CavinKare's Food Division is now all set to storm western India with its culinary, health and fun food, which include Chinni's Pickles and Masalas, Health Plus Dates and Freshwala mouth fresheners. It has roped in cricketer Irfan Pathan to endorse Health Plus Dates.
Domino's Pizza India has an aggressive marketing strategy in place for this summer. To begin with, the pizza major has launched a new summer special offer, which involves a marketing spend of Rs 2.5 crore, supported by a major advertising campaign and a new TVC. The new TVC featuring Anupam Kher reinstates Domino's promise of delivering fresh Pizzas in 30 minutes or else free.
Luxor's marketing team is going back to school, literally. That's where the audience is, and there is nothing to beat 'pester power'. Luxor has come up with an aggressive strategy to boost Luxor Junior.
In the course of making more noise around its presence in Mumbai and reinforcing its intent of owning the entertainment space in news reportage, Mid-Day Multimedia has added quiz in its property 'Hit List'. With intensified marketing and prizes around this initiative, the tabloid's intent is to further encourage reader's participation.
While the Top 5 advertisers in the non-aerated soft drinks category accounted for 68 per cent of the print ad spend, publications in Maharashtra got the maximum share of the ad spend followed by Delhi. The top advertiser was Brooke Bond Lipton for its brand Lipton Ice Tea.
The 35th FIPP World Magazine Congress kicks off from May 22 in New York. From India, Aroon Purie, Chairman and CEO, India Today Group, Svida Alisjahbana, Publishing Director, Femina, and Santosh Goenka, President, Diagonal Globalcom, are slated to address the congress.
Tamil Thirai, the 24-hour free-to-air Tamil entertainment channel promoted by members of the film industry of Tamil Nadu, finally went on air on Friday (May 6, 2005). Chairman of the channel, film director Bharathi Raaja, said, "Our aim is not to capture someone else's share of the sky, but we want to ensure that we don't lose our own space."
From science to hardcore rock, this summer, children have a lot to choose from the idiot-box. While Nat Geo and History are wooing the juniors with facts, fiction and fun, the cartoon channels are revealing the best of Indian toons to keep the young minds occupied. The channels are also going literally 'out-of-box' with their promotions too.
In order to help out the marketers in understanding their consumers better, Cyber Media in association with SRIC-BI has taken the initiative to develop world-renowned marketing tool VALS for India.
Jagran TV Private Limited, will offload 25.7 per cent stake in it to the Mauritius-based investor New Vernon Bharat Ltd. The news broadcaster, which is the broadcasting arm of the Kanpur-based Jagran Prakashan, is expected to raise Rs 30 crore from the deal. This puts the total valuation of Jagran TV, which started its operations only about a month back at Rs 87 crore (pre-transaction value).
Footwear major Metro Shoes has awarded its advertising duties to Triton Communications. The agency would be handling both creative and media for Metro Shoes. The account is more than Rs 4 crore.
It is time for Daily News and Analysis (DNA) to spread its wings and to gather force in other markets as well. While the appointments in the Mumbai market are gaining momentum, DNA has now targeted the Delhi market with an intention to build a team of around of 35 people there. The next in the agenda are Kolkata and Bangalore.
BroadMind, the GroupM's 360-degree solution provider in area of non-traditional media, will cease to exist in its present form in India. Even as specific datelines are not yet decided, the brand will be disbanded. Thus, bringing in three specialised units - M Entertainment, Performance and Dialect & D' Mart.