Follow Us
The competition in the Delhi newspaper circuit may not be as fierce as the ongoing print war in Mumbai; nevertheless, the capital is not totally devoid of happenings in the print arena. The revamped 'Hindustan Times' (HT) hit the news stands on May 1 with a refurbished look and design. The new HT comes to the reader with a new masthead, better printing quality and picture quality; three new supplements and more coverage on international, business and sports news and a redesigned 'HT Brunch'.
Rajiv Verma, CEO, Hindustan Times, explains, "HT is for the global Indian reader and we are focusing on the needs of our readers and advertisers. Identifying and offering innovative ways of providing news of interest to readers has inspired the new look."
The 'Impact' team spoke to the industry constituents and the general consensus was that the new look was definitely neater and more contemporary than the "old" HT…Read on…
Radharani Mitra
Executive Creative Director, Bates India
"Although the difference is imperceptible, the new look HT does look smart and it seems that an effort has been made to fine-tune a few elements."
Bashab Dutta Chowdhary
COO, Madison
"The new HT looks visually appealing but I haven't seen a huge change. If they sell more copies then they can grab more advertising too. However, content will ultimately decide the readership as the design and packaging are superficial things."
To read the entire story, grab your copy of Impact Advertising and Weekly magazine issue dated May 9-15, 2005