An Information Technology (IT) giant embarking on a corporate campaign to emotionally connect with people at large is a rarity, and the recently launched 'HeritEdge' campaign of HCL Group, one of India's oldest and largest IT enterprises, aims to do precisely that.
One of the basic rules of being a music lover is not to grudge someone else their music. Yet, there have been many western music lovers in India, who have cursed the onslaught of the desi invasion on the music networks in India, over the years.
LML India yesterday announced that a new management team would look after the business. A K Chadha is the new Chief Operating Officer, said Deepak Singhania, MD, LML, adding that the company is still scouting for a new CEO. Chadha joins LML from ICI paints, leading international decorative paint manufacturer.
M. R. Krishnan of Sulekha.com says the reach of Internet will quadruple in the coming years, with more broadband connections happening at offices, SOHO and homes. He says there is a strong case for FMCGs and consumer durables marketers to take a closer look at online advertising because of its low cost (to reach) per thousand people.
Chennai-based Prasad Group, a pioneer in post-production services in its 50th year of operations, has opened L V Prasad Film and TV Academy in Chennai.
ESPN STAR Sports has entered into a three-year deal with TNA Entertainment to broadcast all TNA Wrestling programmes on its channels in India and the rest of Asia.
Vissa TV, the Telugu channel from the Chennai-based Raj Television Network, is on the revamp mode. The channel is set to get a new look along with the parent channel Raj TV from June 5. Besides the makeover, the channel is to introduce a slew of new programmes, including two interactive shows.
For those who want to make rave on the celluloid screen, Channel V is coming up with a new show to give them a chance to make an impression in front of the camera within 60 seconds. Announcing the launch of Pepsi V TV Champions, Amar Deb, Head Honcho, Channel V, said, "If you ask me, one minute is more than enough to make an impression." It is supposed to go on air next month.
The Sports Journalists' Federation of India is organising the inaugural Indian Sports Journalism Awards ceremony to recognise the best writings by Indian sports journalists. The awards function will be held in Mumbai on June 4, 2005.
Decks are being cleared for the Sun Group to launch its direct-to-home (DTH) operations. The Ministry of Company Affairs (MCA) has given the go-ahead to the Mr Kalanidhi Maran-promoted Sun Direct TV Private Ltd's proposal.
Wilderness Films India, a broadcast services facility and television software production and stock archival organisation, is now going to launch a non-fiction, factual channel by yearend.
Sambad Pratidin, a leading Bengali daily, organised Viewers Choice Award for Bengali Television programmes, which was held on Saturday (May 7) at the Science City Auditorium Kolkata. Zee Bangla, the leading Bengali entertainment channel, walked away with fifteen awards.
The Information and Broadcasting (I&B) Ministry has banned four channels BlueKiss, BlueKiss Express, BlueKiss Promo and TBL-XXX for airing objectionable programmes through cable and direct-to-home (DTH) networks across the country.
There is quite a lot of action happening at the Sahara Samay stable in the Sales and Marketing division. Not only is the organisation inducing people at the mid and lower level management, but official sources express that Satish Menon, who is President, Sales and Marketing, Sahara, will now be looking at Sahara Samay.
Kingfisher Airlines, the low-cost airline from Vijay Mallya's UB Group, has decided to partner with MindShare and Equus for its media and creative duties respectively. The account size is Rs 10 crore.
Essar Spacetel is in the process of finalising an agency for its creative duties. Following a multi-stage pitch, a decision on the same is expected soon. Essar officials said that the account size hasn't yet been decided.
The advertising account of Makemytrip.com has moved to Leo Burnett. The agencies in the shortlist were Bates Worldwide, Enterprise Nexus and Leo Burnett. The client has claimed its ad spend will be around Rs 10 crore, of which it plans to invest Rs 5-7 crore in mainstream media, and the rest in offline media.