M. R. Krishnan of Sulekha.com says the reach of Internet will quadruple in the coming years, with more broadband connections happening at offices, SOHO and homes. He says there is a strong case for FMCGs and consumer durables marketers to take a closer look at online advertising because of its low cost (to reach) per thousand people.
M. R. Krishnan of Sulekha.com says the reach of Internet will quadruple in the coming years, with more broadband connections happening at offices, SOHO and homes. He says there is a strong case for FMCGs and consumer durables marketers to take a closer look at online advertising because of its low cost (to reach) per thousand people.
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