Date-wise News
Star Zee Wars Episode II
Hasbro focuses on fashionable clothes; to set up design studio
Hasbro, the Chennai-based menswear company, which manufactures and sells the Genesis and Basics brands, has announced its strategic shift in positioning from 'quality and price' to a fashion-oriented, more youthful and international touch and feel. It is also setting up a design studio.
Daily Hindi Milap to host kids carnival
Daily Hindi Milap, the Hyderabad-based Hindi daily, is organising a 10-day 'Natkhat Kids Carnival' to promote 'Natkhat' - its weekly tabloid pullout for kids. The publication plans to host the show between June 3 and 12 at Bowenpally in Hyderabad.
"With more concerted effort, the Outdoor medium can really come into its own"
Vasant Jante, Publisher, Outdoor Today, says a lot of brands today are going that extra mile to break through the clutter by adopting non-conventional options. A significant trend has been the introduction of electronic media like LED or Magink.
AXN acquires exclusive TV rights for 'Kung Fu Hustle'
AXN has acquired the rights to the television premiere of the action comedy movie 'Kung Fu Hustle'.
Indiagames ties up with Toho to create mobile content for Godzilla
Indiagames, a mobile entertainment developer, has entered into an agreement with Toho to bring wireless content based on 'Godzilla.'
Mild summer makes FMCG, durables majors sweat
Usually, the blazing summer heat translates in peak sales of a host of durables and FMCG products. But this time round, mild temperatures are making soft drink, air-conditioner and ice-cream manufacturers sweat.
Eveready celebrates 100 years; gets new logo
Kolkata-based battery and torch major Eveready Industries has recently launched a new logo on the occasion of its centenary.
Emvies 2005: Last date for entries is May 25
The call for entries for Emvies 2005 is on, and the last date is May 25. The grand finale will be on June 23 in Mumbai.
MTV appoints Keertan Adyanthaya as VP and GM for VH1
MTV's new channel, VH1 is concretising its management structure. The latest appointment is Star News, Brand Director, Keertan Adyanthaya, who will be joining MTV Networks India as Vice President and General Manager, Vh1, effective June 9, 2005.
Rajshri's TV serial 'Woh Rehne Waali Mehlon Ki' set to launch on SaharaOne
Rajshri Productions has put in place a complete television division and the first serial to come out from the division is 'Woh Rehne Waali Mehlon Ki'. It will be launched on SaharaOne on May 30 in the 9.00 pm slot.
Zee Network launches Zee Telugu
Zee Network has made a foray into the South Indian market with the launch of Zee Telugu.
AdEx India comes out with NRT, a first-ever newspaper revenue tracking product
The timing could not have been better, what with Mumbai turning into a media battleground. AdEx India, a division of TAM Media Research, has just come out with the first ever Newspaper Revenue Track (NRT), based on a comprehensive study of the various revenue models of newspapers.
Television shines in I & B Ministry’s report card of UPA government’s one year regime
The I & B Ministry has listed an ‘Unparallel Growth’ of media as a major achievement during one year of UPA government. The Ministry claims that with the opening of uplinking facilities for private media, nearly 150 TV channels have been registered for uplinking from India. It takes pride in the launch of India’s first free-to-air DTH service on Doordarshan – DD Direct Plus.
HT seeks Mumbai's attention with new marketing campaign
Hindustan Times has begun its communication with the readers, with specific focus on the Mumbai market. The marketing campaign that began last week will be carried across multiple mediums. It will continue till the launch of HT's Mumbai edition, which according to the industry sources is scheduled for July 2005.