Date-wise News
Hasbro, the Chennai-based menswear company, which manufactures and sells the Genesis and Basics brands, has announced its strategic shift in positioning from 'quality and price' to a fashion-oriented, more youthful and international touch and feel. It is also setting up a design studio.
exchange4media Staff May 19, 2005 7:24 AM
Daily Hindi Milap, the Hyderabad-based Hindi daily, is organising a 10-day 'Natkhat Kids Carnival' to promote 'Natkhat' - its weekly tabloid pullout for kids. The publication plans to host the show between June 3 and 12 at Bowenpally in Hyderabad.
exchange4media Staff May 19, 2005 7:23 AM
Vasant Jante, Publisher, Outdoor Today, says a lot of brands today are going that extra mile to break through the clutter by adopting non-conventional options. A significant trend has been the introduction of electronic media like LED or Magink.
exchange4media Staff May 19, 2005 7:23 AM
AXN has acquired the rights to the television premiere of the action comedy movie 'Kung Fu Hustle'.
exchange4media Staff May 19, 2005 7:22 AM
Indiagames, a mobile entertainment developer, has entered into an agreement with Toho to bring wireless content based on 'Godzilla.'
exchange4media Staff May 19, 2005 7:13 AM
Usually, the blazing summer heat translates in peak sales of a host of durables and FMCG products. But this time round, mild temperatures are making soft drink, air-conditioner and ice-cream manufacturers sweat.
exchange4media Staff May 19, 2005 7:12 AM
Kolkata-based battery and torch major Eveready Industries has recently launched a new logo on the occasion of its centenary.
exchange4media Staff May 19, 2005 7:11 AM
The call for entries for Emvies 2005 is on, and the last date is May 25. The grand finale will be on June 23 in Mumbai.
exchange4media Staff May 19, 2005 7:10 AM
MTV's new channel, VH1 is concretising its management structure. The latest appointment is Star News, Brand Director, Keertan Adyanthaya, who will be joining MTV Networks India as Vice President and General Manager, Vh1, effective June 9, 2005.
exchange4media Staff May 19, 2005 7:09 AM
Rajshri Productions has put in place a complete television division and the first serial to come out from the division is 'Woh Rehne Waali Mehlon Ki'. It will be launched on SaharaOne on May 30 in the 9.00 pm slot.
exchange4media Staff May 19, 2005 7:08 AM
Zee Network has made a foray into the South Indian market with the launch of Zee Telugu.
exchange4media Staff May 19, 2005 7:07 AM
The timing could not have been better, what with Mumbai turning into a media battleground. AdEx India, a division of TAM Media Research, has just come out with the first ever Newspaper Revenue Track (NRT), based on a comprehensive study of the various revenue models of newspapers.
exchange4media Staff May 19, 2005 7:06 AM
The I & B Ministry has listed an ‘Unparallel Growth’ of media as a major achievement during one year of UPA government. The Ministry claims that with the opening of uplinking facilities for private media, nearly 150 TV channels have been registered for uplinking from India. It takes pride in the launch of India’s first free-to-air DTH service on Doordarshan – DD Direct Plus.
exchange4media Staff May 19, 2005 7:05 AM
Hindustan Times has begun its communication with the readers, with specific focus on the Mumbai market. The marketing campaign that began last week will be carried across multiple mediums. It will continue till the launch of HT's Mumbai edition, which according to the industry sources is scheduled for July 2005.
exchange4media Staff May 19, 2005 7:05 AM
