Date-wise News
C’mon Aussie C’mon!
Fruit drinks high on swig list
From bottled iced-tea to branded chhaas, fruit-based drinks and flavoured milk, beverage makers have gone berserk with product innovation as new variants continue to flood the market.
McDonald’s claims 10 pc higher sales with price point campaign
From the “What your bahana is?” communication, McDonald’s has moved to a price strategy campaign developed by Leo Burnett. The fast food major claims the new communication has helped the cash counters ring louder.
CNBC-TV18 anchor Mini Menon moves to Times Global Broadcasting
CNBC-TV18 anchor Mini Menon has switched over to Times Global Broadcast Co.’s English news channel which is slated or launch later this year. Times Global Broadcast is the television company of The Times of India Group.
TV Korea Showcase kicks off in the Capital
TV Korea Showcase kicked off in the Capital yesterday with the theme of ‘Asian Talk: Crossing over Indian Korean Media Industry.’
Rajnikant magic helps Tamil weeklies defy ‘summer fall’
Tamil weeklies Ananda Vikatan and Kumudam are carrying ‘exclusive,’ cover stories in a series format on film actor Rajnikant. Both the publications claim that their past issues have met with enormous success.
Full placement for first PGPAMM batch of Lintas’ North Point
The North Point Centre of Learning hosted its first convocation of the Post Graduate Programme in Advertising Media Management (PGPAMM) on May 31 in Lonavala. All the 25 students of the first batch have been placed. While some have got jobs with Lintas itself, other companies have also sourced talent from North Point Learning Centre.
Plan to set up media regulatory authority draws mixed response
The Centre's plans to set up a Media Regulatory Authority or Commission drew mixed response from the panel speakers at a National Roundtable on "Should there be a Lakshman Rekha for News Media?"
Wipro Technologies appoints Jessie Paul as new CMO
Wipro Technologies, the global IT services division of Wipro Limited, has appointed Jessie Paul as Chief Marketing Officer.
FDI limit on non-news publications goes
The Government on Wednesday removed the cap on foreign investment in non-news publications. The existing investment limit, allowing a maximum of 74 per cent foreign equity in Indian entities publishing scientific/technical/specialty magazines/periodicals and journals, has been scrapped and up to 100 per cent foreign equity has been permitted.
Red FM awards creative duties to Euro RSCG; account worth Rs 20 crore
In a multi-agency pitch, Red FM has awarded its creative duties to Euro RSCG. A company source disclosed that the account is in the region of Rs 15-20 crore.
Rajiv Garg denies reports of his appointment as MD, Dish TV
Speculations have been making rounds of the industry about Rajiv Garg being assigned the duties of Managing Director, Dish TV. Refuting media reports that suggested the same, Garg said that even as the issue was being discussed, it never fructified.
Rediffusion DYR Chennai bags Rs 5-cr business of Fresh and Honest Cafe
Rediffusion DYR Chennai is in the news again. It has bagged the advertising (creative and media), relationship marketing and PR business of Fresh and Honest Café Limited, a part of the Sterling Group. The business is estimated to be in the region of Rs 5 crore.
Abeer Chakravarty to head Bates Group in Kolkata as Senior VP
Abeer Chakravarty, a veteran in the Kolkata advertising industry, will be the new head of Bates Group in Kolkata with the position of Senior VP. He has previously held senior management positions in JWT and Response.