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In a multi-agency pitch, Red FM has awarded its creative duties to Euro RSCG. A company source disclosed that the account is in the region of Rs 15-20 crore.
Abraham Thomas, COO, Red FM, said, “It was a strategic and creative pitch based on which we chose Euro RSCG. The radio space is moving from a generic commodity to a differentiated brand space and Red FM is going to be a key brand in this environment.”
Suman Srivastava, President, Euro RSCG, said, “Red FM is a very big and exciting brand for us to have. The FM industry is set to grow due to changes in government policy. And we hope to make Red FM a strong brand by building a new relationship with the listeners and expanding the station's popularity.”
Until about a year ago, the creative account of Red FM was being handled by Mudra, before the station started to look after its advertising internally.
A Red FM official said that apart from bringing in strategic changes in programming, they would be expanding the base of the radio station to many other cities across the country.