Date-wise News
The Media Edge is in an aggressive mood to strengthen its senior management team in a big way. After Sushma Jhaveri stepped in as the agency’s National Planning Head some time back, the latest appointment is of Shan Jain, to head their Delhi operations.
exchange4media Staff Jun 23, 2005 1:50 PM
In order to inculcate the habit of reading newspapers among young readers, the World Association of Newspapers will conduct the 6th World Young Reader Conference from September 18 to 21 in Buenos Aires.
exchange4media Staff Jun 23, 2005 7:41 AM
Singapore Telecommunications Limited (SingTel) and Noida Software Technology Park Limited (NSTPL), a satellite teleport operator in India, yesterday announced the strategic alliance for Interactive Distance Learning (IP Learn) in India for global markets.
exchange4media Staff Jun 23, 2005 7:40 AM
Bennett, Coleman & Co (BCCL) has offloaded its entire 8.55 per cent stake in Mid Day Multimedia. Mid Day informed the Bombay Stock Exchange of the sale, which happened on June 16, 2005. In March, BCCL had offloaded 13,88,313 shares of Mid Day in the open market.
exchange4media Staff Jun 23, 2005 7:39 AM
The TAM strategy research paper titled "Penta-gration", a TV sponsorship measurement technique, has won the best paper award at the ongoing WAM Conference in Montreal. The team led by Atul Phadnis, TAM's VP, competed with papers from Mindshare (Canada), OMD (USA), CTV (Canada), ABC Television (USA), iTVX (USA) and IAG (USA).
exchange4media Staff Jun 23, 2005 7:38 AM
Smiling cuties in your ads are laughing all the way back to banks. In the last four years, kid models have witnessed a fivefold jump in their rates for ads. This translates into a contract amount of Rs 30,000-50,000 for an average kid per commercial.
exchange4media Staff Jun 23, 2005 7:38 AM
Allied Computer International (ACi), the notebook specialist from UK, has announced the appointment of Lintas Integrated Marketing Action Group (IMAG) as their communications and marketing partner in India.
exchange4media Staff Jun 23, 2005 7:37 AM
Sony’s big-ticket item, Fame Gurukul, is all prepared to fight it out for the audience’s attention from June 27. While on weekdays it will take the 8.30 pm slot, on Fridays it would take a 90-minute slot at 8.00 pm.
exchange4media Staff Jun 23, 2005 7:36 AM
Everybody likes to have their ‘night out’ once in a while, but should news channels push trivial paparazzi news to the viewer? Media experts question the assumption that India is ready for the ‘hot-n-wild’ stuff, especially in view of the lack of viewership data.
exchange4media Staff Jun 23, 2005 7:33 AM
Indrani Sen, General Manager & Head of Mindshare-Kolkata, is set to quit next month after a long stint with the company. Chirantan Chandran, currently part of JWT Client Servicing in Kolkata, who had initially begun his career in media, is slated to take over from her.
exchange4media Staff Jun 23, 2005 7:32 AM
D-Day is finally here for the Emvies awards. Beginning from entries to the first round of judging to case study presentations, the awards have managed to excite media professionals with every passing round. Today the winners will finally walk away with their trophies.
exchange4media Staff Jun 23, 2005 7:31 AM
Nike is all set to make its foray in the country and has decided on its creative partner as well. In the wake of a multi-agency pitch, the business has moved to JWT Bangalore. The other agency contesting in the final stage of the pitch was O&M.
exchange4media Staff Jun 23, 2005 7:30 AM
With a virtual explosion of TV channels, the advertiser is confronted with high media fragmentation. While it makes it difficult for mass product marketers, the smaller advertiser has an option to target specific audiences at lower rates.
exchange4media Staff Jun 23, 2005 7:29 AM
Dr Batra’s hunt for an advertising partner seems to have come to an end, at least so far as a creative agency is concerned. The company has almost decided on Dentsu Marcom after a multi-agency pitch. Sources informed that while the relation between Dentsu Marcom and Dr Batra’s is yet to be signed, the company’s print ad that appeared yesterday was released by Dentsu Marcom, Mumbai.
exchange4media Staff Jun 23, 2005 7:28 AM
The first two awards -- Media Lion and Lions Direct -- didn't have anything for Team India to cheer for. Ditto for the Cyber Lions awards. However, the Press and Outdoor segments have brought some good news with three Indian entries bagging a Lion each. The winning agencies are JWT Chennai for a Press award and Leo Burnett and O&M for Outdoor.
exchange4media Staff Jun 23, 2005 7:27 AM
How would you assess winning three awards, that too silvers and bronze, by a nation that prides itself in being the growth engine of the world and presents itself as one of the most attractive markets? Well, India can do better. By the end of Day 3 at Cannes, the picture for India isn’t looking good. With more than half of the Lions already ticked off, while today’s winners JWT, O&M and Leo Burnett can afford to smile, the Indian industry unfortunately cannot. exchange4media Director and Group Editorial Head Amit Agnihotri comments from the Cannes Fest.
exchange4media Staff Jun 23, 2005 7:27 AM
