Godrej & Boyce has finally decided on its media agency as well. The Rs 10-14 crore account has moved to Carat Media. Last month, the company had awarded its creative duties to Law & Kenneth. The other agencies that had competed for the media business include Lodestar and Maxus.
Wal-Mart is raring to have a go at the Indian market where it is looking forward to competing in what it terms a "robust retail environment." But it will wait for the Indian Government to announce the legal framework of investments before it finalises a business plan for its proposed Indian retail operations.
When it comes to having sufficient food, India can pride itself on being ahead of China. But that isn't saying much. The bad news is that we are still 15 years behind China at dinner time.
Lux, the ‘beauty soap of the filmstars’ and one of the most trusted brands in the country, is celebrating 75 years of stardom in India. Lux was launched in India in 1929, and through the years, every leading Bollywood star has been a ‘Lux’ star.
Ford has announced the launch of a Ford Endeavour – Special Edition, designed for Asian markets, in India. The luxurious top end variant is being introduced in 'Fiery Red' with external features such as Jaws over rider, extra lockable wheel covers and rear watcher.
After achieving the most formidable position in the consumer durables and home appliances segment, LG has now decided to strengthen its position in the audio market by launching its new Karaoke system, NKS, on Friday.
Starting out as the owner of Wire & Plastic Products, Sorrell has built up a $36 billion empire large through acquisitions, the latest addition to it being the acquisition in India of Enterprise Nexus by WPP group company Bates. Unsatiated, Sorrell, who already controls about half of India’s advertising business - about $150 billion - through a clutch of companies, he is said to be after Rediffusion DY&R.
Politics and politicians are fast losing their sheen in India if the results of an Asia-wide survey are to be believed. According to the survey conducted by Synovate on the news consumption habits of Asians, Indians are more interested in gathering information about entertainment and sports than politics.
After a two-year stint with Red FM as National Sales Head, Neelu Sawhny has put in her papers. She will, however, be servicing the company till October 10. Sawhny is still contemplating about her next venture.
Ram Poddar, Chairman of the Tobacco Institute of India, has been unanimously elected Chairman of the Board of The Advertising Standards Council of India (ASCI) at a board meeting held on September 8.
Kevin D’Souza has come on board at Lowe’s Chennai office as Vice-President, where he will be heading the operations. He was previously MD at Saatchi & Saatchi, handling East African operations.
There is much that is heard and said on the issue of the current ratings systems in India. Media Research User’s Council (MRUC) has taken the debate a step forward and organised the first User Body Meet to delver further into the issue.