Date-wise News

Following closely on the heels of NRS 2005, the numbers for IRS 2005 R-2 have just been announced, bringing cheer to Hindi publications once again. Topping the list is Dainik Jagran with a readership of 1,91,74,000. Dainik Bhaskar is No. 2 with a readership of 1,50,92,000. Among magazines, Saras Salil with a readership of 73,66,000 takes the top slot and Vanitha has come in at second position with a readership of 39,95,000.

e4m Desk Oct 10, 2005 3:50 PM

Dentsu India has entered into a partnership with Evernew Concepts, the fifth largest advertising agency in Pakistan. With this alliance, Dentsu seeks to provide integrated communications to its global clients across the border.

e4m Desk Oct 10, 2005 3:34 PM

Suddenly two-wheeler makers are cranking out products and strategies to woo a brand new niche - women! With marketing aggression in fourth-gear, two-wheeler companies are looking to broaden their consumer base. And offering products and services specifically to suit the femme faction is the first step towards creating a new consumer profile.

e4m Desk Oct 10, 2005 8:03 AM

With work hours stretching to 24x7, tea and beverage consumption has undergone change, too. No longer is drinking the regular cuppa a morning affair, it is very likely that drowsy folks in call centers may call for it at all odd hours. This has created an increase in the demand for vending machines owing to the multiple benefits of convenience and speed.

e4m Desk Oct 10, 2005 8:02 AM

NDTV's 'Big Fight' recently featured an interesting debate on whether media needed a regulator. The power of media has increased manifold. So is it time to have a system in place to keep the media in check or should there be self regulation? Do journalists need to be reigned in? Top media honchos debated animatedly on these topics and more.

e4m Desk Oct 10, 2005 8:01 AM

There has been a 12% drop in cellular phone advertising in the print media in the first half of this year. Ad spends by cellular phone makers had peaked in 2003, after which there has been a steady drop. Nokia continues to lead the list of advertisers.

e4m Desk Oct 10, 2005 8:00 AM

STAR India has become the first Indian TV network to launch ‘mobisodes’ – one-minute video clips specifically designed for mobile phones – in the country. STAR has created mobisodes of One’s highly rated comedy show ‘The Great Indian Laughter Challenge’, which will be available to Hutch users.

e4m Desk Oct 10, 2005 7:59 AM

At Doodarshan's marketing and ad sales division, the mood is jubilant. After years of following the slot selling mechanism or the sponsored programme format, the channel has finally managed to get advertising sales under the purview of its marketing and ad sales division.

e4m Desk Oct 10, 2005 7:58 AM

As many as six television channels, belonging to the Zee and CNBC TV18 families, are in violation of the government's uplinking guidelines, which put a 26 per cent cap on foreign equity and bar foreign institutional holding. The deadline to comply with the norms was September 30.

e4m Desk Oct 10, 2005 7:56 AM

Hindi movies, though dependent on title, are currently one of the most expensive properties on television. STAR Gold’s initiative to premiere Hindi movies on the movie channel is evidently taking time in showing results. SaharaOne TV doesn’t have much to speak of with the numbers of ‘Page 3’. Sony, on the other hand, has something to cheer about with ‘Mughal-e-Azam’s numbers.

e4m Desk Oct 10, 2005 7:55 AM

“It’s the year of the Dark Horse,” Lynn de Souza, Director, Lintas Media Group (LMG) opines, and she has good reason to. Losing senior professionals and back-to-back businesses, the group was in a poor state last year, but 2005 has been all celebrations. Lintas has added some big businesses in the year and has managed to retain fiercely competed businesses too.

e4m Desk Oct 10, 2005 7:55 AM

Indiatimes, the Internet arm of media behemoth Bennett, Coleman & Co Ltd, is mulling to explore the capital market after diluting close to 6 per cent of its stake to WestBridge Capital. “We will go for an IPO when we will be sizable enough to be attractive to investors,” reveals Mahendra Swarup, CEO, Indiatimes, exclusively to exchange4media.

e4m Desk Oct 10, 2005 7:54 AM