Date-wise News
“Whether it's marketing, sales or production, events are a big component of MTV”
Go 92.5, Radio City, Radio Mirchi and Red FM - They’re battling for your ears!
MIPCOM announces 11 winners for its DVD Awards 2005
International: Controversial WPP creative chief Neil French exits weeks after making sexist jibes
Cricinfo partners with HitBox Professional for web measurement and analysis
Satish Jacob commissioned to do travelogue show for Sahara Samay NCR
Ogilvy Activation induces changes in its structure
Ogilvy Activation was launched in the middle of 2004 to offer seamless out-of-home solutions and deliveries to the clients. The organisation believes that they have achieved this to a great extent with certain businesses. However, as the need of the hour is to accelerate the process, a few changes have been undertaken.
Wunderman Mumbai bags ‘Echo Leadership’ award at the DMA Echo Awards in Atlanta
Zee Sports signs on Alchemist as title sponsor for Federation Cup
Q2 results: Zee Telefilms profit falls to Rs 22 cr; TV Today books Rs 2 cr profit
N K Machaiah moves to OMS Mumbai as Business Director, to head ADAE Group
Marketers, ignore the potential of the upcountry market at your own risk
While marketers tend to focus most of their attention on the metros and mini-metros, the growing clout of semi-urban markets can no longer be ignored. Increased purchasing power, awareness levels of products and brands, and the desire to improve their living standards have a lot of Buntys and Bablis waiting to be tapped in small towns.
Dainik Jagran to launch Dharamsala edition from October 24
Cabinet clears telecom FDI norms, frees media
The Cabinet today cleared the decks for allowing 74 per cent foreign investment in basic and mobile phone service companies. The Cabinet also cleared a proposal to allow foreign news broadcasters to air India-specific advertisements and content. It proposed a similar move for the Indian editions of foreign news publications.
Doordarshan bags telecast rights for India-Lanka and India-South Africa ODI series
Doordarshan has bagged the telecast rights for the upcoming India-Sri Lanka and India-South Africa One-Day cricket series. The decision to award the telecast rights to the public broadcaster was taken by the Board of Control for Cricket in India (BCCI) at its marketing committee meeting on October 20.
From aMap to TAM – Channels claim to be No. 1 any which way
What’s going on? Almost every news channel is numero uno these days! At least that is what the deluge of communication from channels for the past five to six weeks would have us believe. Matters have become more interesting with players like NDTV and Zee TV now using aMap data, in addition to TAM numbers at times, to claim pole position.