Swiss watchmaker Omega is confident of India emerging as one of the top five markets for its premium brand in the next five years. As part of its slow and steady expansion to establish a last mile connect with its discerning target segments, Omega opened its first exclusive retail outlet in Chennai on Tuesday.
Thanks to the Diwali blockbuster in the 29-inch colour TV segment, companies are having a relook at their marketing strategies for the large-screen TVs based on conventional picture tubes.
The advertising and promotional expenses for most FMCG companies grew ahead of their sales in the July-September quarter — yet another sign of a buoyant outlook for FMCG sales.
Rajul Kulshreshtha, GM, GroupM Team LG, makes out a strong case for bringing accountability in the media industry. As he says, despite a whopping Rs 9,000 crore spend, there is no accountability of whether the money was well spent.
After the success of 4thD Woman and 4thD Meri Sangini, Fourth Dimension Media Pvt Ltd is now ready with yet another magazine. Titled ‘Vichar Saransh’, the group’s Hindi magazine will be launched on November 23.
Things are stirring at Zee Café. The channel’s new Business Head, Neil Chakravarti, has begun an all-new programming push on the channel. In the course, the channel will be introducing a slew of original local English content on the channel.
Pradeep Rai Saxena has joined TNS India Automotive Practice as Senior Vice President. Saxena, who will be based at the New Delhi office, will oversee the national drive towards the division’s ongoing success.
The Hero Honda Indian Television Academy Awards 2005, held in Mumbai on October 7, brought good news for Aaj Tak, which bagged the Best News Channel Award – the fifth consecutive year the channel has bagged the award. Prabhu Chawla was also awarded the Best Anchor – Talk/Chat Show for his show Seedhi Baat on Aaj Tak.
Anita Trehan, who quit the India Today Group as GM-Corporate Communications around five months ago, has just joined Genpact as VP-Corporate Communications.
AutoIndia.com is gaining in the virtual space as a one-stop destination for online services related to the auto segment. Having notched up 11,000 registered users and 1.5 million hits per month within 45 days of its launch, the company is currently working on a travel portal, Tripindia.com.
Jatin Ahluwalia has moved from Ericsson to join Motorola India as Head, Marketing-Communication, PR and Activation. He will report to Lloyd Mathias, Marketing Director.
The Diamond Jubilee Celebrations of the Advertising Agencies Association of India have given the ad industry much to look forward to. In continuing with the celebrations that had begun in July 2005, the association’s international creative symposium, ‘The Future of Advertising’, begins on November 9, 2005.
Matrix’s Head L S Krishnan has bid adieu to the agency. He has joined Millennium Broadcast as the Sales and Marketing Head. Millennium Broadcast used to host the FM channel Win 94.6, which went off air in May 2004. In his new role, Krishnan will work with Gautam Radia, CEO, Millennium Broadcast.