Jaago Grahak Jaago – bring accountability in media

Rajul Kulshreshtha, GM, GroupM Team LG, makes out a strong case for bringing accountability in the media industry. As he says, despite a whopping Rs 9,000 crore spend, there is no accountability of whether the money was well spent.

e4m by exchange4media Staff
Published: Nov 9, 2005 8:16 AM  | 1 min read
Jaago Grahak Jaago – bring accountability in media
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Rajul Kulshreshtha, GM, GroupM Team LG, makes out a strong case for bringing accountability in the media industry. As he says, despite a whopping Rs 9,000 crore spend, there is no accountability of whether the money was well spent.

Published On: Nov 9, 2005 8:16 AM 
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