Date-wise News

AdAsia 05 kicked off on Monday minus one star speaker – Neil French, WPP’s celebrated Global Creative Director, who has now put in his papers and is serving his notice period. Sexism may not have been on his mind when he spoke to an audience in Toronto last month, but his outspoken remarks about women appears to have made WPP bosses see red and ask him not to speak at the ongoing event.

e4m Desk Nov 22, 2005 7:41 PM

SINGAPORE: The three-day AdAsia 05 kicked off on Monday morning at the impressive and gargantuan Suntec City Convention Centre here with Dr Lee Boon Yang, Minister for Information, Communications and the Arts, calling for the 1,000-strong gathering to “discuss strategies and ideas on winning in Asia”.

e4m Desk Nov 22, 2005 7:38 PM

In a bid to build regional agency brands, Mudra has set up another agency to take care of the western markets in India. The new agency, called Canvas, has been operational for some time now, but has been formally incorporated only recently. Canvas is already taking care of Orpat and the second business with the agency is that of J&J skincare brands. Industry sources peg this account to be in the region of Rs 10 crore.

e4m Desk Nov 22, 2005 5:37 PM

Timex Watches Ltd has embarked on a plan to change its masculine image and would launch it’s new steel collection for women next month.

e4m Desk Nov 22, 2005 7:51 AM

Motorcycle makers are on a song. For the first time in Indian automobile history, the industry's incremental growth will cross one million in the current financial year.

e4m Desk Nov 22, 2005 7:50 AM

Disney Channel and Microsoft have come together to offer Indian kids a unique opportunity to unleash their creativity with ‘Start your story’ contest. Following deals with DD and earlier with STAR, this is yet another interesting tie-up that the company has forged to accentuate its presence in relevant segments.

e4m Desk Nov 22, 2005 7:49 AM

Sahara One Television, India’s leading general entertainment channel, has signed an MoU to source content from SpaceToon Media Group, Middle East’s largest kids’ entertainment brand for animation and live action content. The channel has commenced ‘SpaceToon Hour’, which begins next month.

e4m Desk Nov 22, 2005 7:48 AM

Law & Kenneth is strengthening its management, with Jiten Bhagat moving in as Associate VP from Leo Burnett. Bhagat’s primary responsibility will be to head the ITC business, where a number of new launches are slated to happen.

e4m Desk Nov 22, 2005 7:47 AM

Yahoo! India on Monday announced the appointment of Sonya Banerjee as Head-Marketing. She will take charge of her new responsibilities with immediate effect. This is a new profile created to oversee Yahoo! India’s expansion plans.

e4m Desk Nov 22, 2005 7:44 AM

Lintas IMAG has released a brochure called IMAGine, which comprehensively outlines the activities of the Integrated Marketing Action Group. The brochure is also a powerful tool for the new age marketer.

e4m Desk Nov 22, 2005 7:41 AM

Brand Curry is on an account-winning spree. After bagging the Corner Bookstore account recently, the agency has now got the creative duties of Indo Asian, which manufactures and markets a wide range of electrical control and protection equipment.

e4m Desk Nov 22, 2005 7:40 AM

One of the latest additions to the aviation scene, GoAir is already seeing action in advertising sphere. GoAir has entrusted its media duties to The Media Edge. No pitch process preceded the account movement. Industry sources peg the business in the region of Rs 10 crore. Creative duties of the brand continue to be with Law & Kenneth.

e4m Desk Nov 22, 2005 7:39 AM

The Indian Express Group has joined the online bandwagon of e-papers. The group has launched the beta version of e-paper editions of both its daily English newspapers – Indian Express and Financial Express.

e4m Desk Nov 22, 2005 7:38 AM

Mudra, Delhi has bagged the Metals and Minerals Trading Corporation (MMTC) creative and media pitch. MMTC, established in 1963, is one of the two highest foreign exchange earners for India and is counted among the leading international trading companies in its genre. It has a turnover of over $3 billion.

e4m Desk Nov 22, 2005 7:37 AM

Maxim, the men’s international lifestyle magazine, which already sells over four million copies worldwide every month, is all set to premiere in India this month. The launch is being done under an exclusive license agreement with Media Transasia. The India edition of Maxim will be the 30th international edition.

e4m Desk Nov 22, 2005 7:36 AM