Mudra launches Canvas, J&J’s skincare business already on board

In a bid to build regional agency brands, Mudra has set up another agency to take care of the western markets in India. The new agency, called Canvas, has been operational for some time now, but has been formally incorporated only recently. Canvas is already taking care of Orpat and the second business with the agency is that of J&J skincare brands. Industry sources peg this account to be in the region of Rs 10 crore.

The J&J skincare brands that the agency is looking after include Neutrogena and Clean & Clear. As is known, internationally these brands are with the DDB Network, which is a reason why the brand’s responsibility in India has come to Mudra.

Informed executives divulged that a team had been set up for J&J’s skincare business. Geeta Rao is the Creative Advisor on these brands, while Kiran Dhameja is the Business Head. Team J&J will work closely with, and has been linked to the DDB network.

As is known, Mudra has another agency called ‘Interact vision’, which is the ‘Canvas’ counterpart for focusing on businesses operating out of the north and east. Canvas offerings would be full service ones.