Date-wise News

If there is one session that will be remembered by delegates at this year’s AdAsia, it will be today’s last sitting on ‘Beyond Print: Lessons from Genghis Khan’. Bhaskar Das, Executive President, Bennett, Coleman & Co Ltd, literally sprang to the defence of the print media with a fusillade of interesting insights.

e4m Desk Nov 23, 2005 8:42 PM

SINGAPORE: ‘Winning in Asia’ is the theme of the ongoing AdAsia here. In keeping with that, the Channel News Asia experience was taken up as a case study for ‘Marketing an Asian Brand to Asia’ today.

e4m Desk Nov 23, 2005 8:05 PM

SINGAPORE: The second day of AdAsia 05 here took off smoothly with a lively discussion on whether marketing can make a difference to low-cost airlines. Holding stage was the Richard Branson of Asia – Tony Fernandes, Group CEO, Air Asia, Malaysia – and Ken Ryan, CEO of Singapore-headquartered Jetstar Asia

e4m Desk Nov 23, 2005 7:57 PM

The Prannoy Roy-promoted NDTV 24x7 is all set to venture into the US from November 29 through an affiliate distribution partnership with DirecTV. Top channel officials revealed to exchange4media that NDTV 24x7 would also be available in Canada from mid-December, for which the channel had tied up with the Asian Television Network.

e4m Desk Nov 23, 2005 5:54 PM

Nestle India is increasingly embracing the health platform for its new product launches. First it was Maggi Atta Noodles and now it has rolled out "low-fat and cholesterol- and MSG-free Maggi Healthy Soups that contain vegetables".

e4m Desk Nov 23, 2005 8:34 AM

UFO Moviez, the digital cinema network launched by Valuable Media Pvt Ltd, plans to create the largest chain of digital cinema houses worldwide in India by 2007. UFO Moviez plans to invest 500 digital movie halls by mid-2006 at an investment of Rs 80 crore and scale it progressively to 2,000 cinema halls across India at a total investment of Rs 300 crore.

e4m Desk Nov 23, 2005 8:33 AM

This is a special year for Teacher’s Scotch whisky for more reasons than one – it is celebrating its 175th anniversary across the world; it continues to celebrate its leadership position in the scotch segment in India and is set to host the Teacher’s Achievement Awards for the fifth successful year.

e4m Desk Nov 23, 2005 8:32 AM

Indian Airlines and Reliance Infocomm have joined hands to offer mobile booking of a domestic airline tickets. The facility has been recently launched on R World, the data application suite of Reliance India Mobile.

e4m Desk Nov 23, 2005 8:31 AM

Nimbus Motion Pictures has entered into a strategic alliance with movie distribution entrepreneur Rajesh Thadani for the Mumbai circuit. With an eye on a nationwide network exploiting the fundamental monetary mechanisms of acquisition of rights, print publicity and advertising, Nimbus Motion Pictures has announced its role as a distributor.

e4m Desk Nov 23, 2005 8:30 AM

Femina has recently launched a new brand campaign – ‘Believe’. This comes after their highly successful ‘Women of Substance’ and ‘Generation W’ campaigns. ‘Believe’, which is the current tagline, is captured through a powerful print and film campaign, and acknowledges that for today’s Indian woman, the battle is all in her mind.

e4m Desk Nov 23, 2005 8:29 AM

Sharon Drew Morgen, a marketing and sales training visionary in the US, has announced the setting up of its operations in South East Asia with offices in India and the Middle East for starters. Management consultant Vivek Singh has been appointed as the Country Head and Managing Director for the firm Sharon Drew Morgen India.

e4m Desk Nov 23, 2005 8:28 AM

The music season has arrived in Chennai. Channels are creating opportunities to get closer to the vast audience here – and the world over – that tunes in to ragas in the voices of their favorite music stars. Jaya TV, Raj TV and Vijay TV have announced their fare for the festive season with event properties.

e4m Desk Nov 23, 2005 8:27 AM

Vijay TV’s ‘Kalakkapovadhu Yaaru’, the Tamil version of ‘The Great Indian Laughter Challenge’, has opened to good numbers. The channel says it is taking it ‘one step at a time’, and that the numbers were as expected.

e4m Desk Nov 23, 2005 8:26 AM

The Delhi branch of Wunderman, the leading integrated marketing solutions company has won the inaugural Davey Gold in the B2B Direct Marketing category. The winning entry was a direct mail piece designed for EMC – a leading, storage solution provider.

e4m Desk Nov 23, 2005 8:25 AM

Aha Zindagi (Hindi) has proved to be a successful stint for the Bhaskar Group so far, and now the publication house is ready to launch the Gujarati version of the magazine as well. The launch is planned for January 2006 and Bhaskar officials expect the inaugural issue to hit with a circulation of 70,000.

e4m Desk Nov 23, 2005 8:24 AM

Following its successful multi-agency bid with Whitening expression Laboratories Pvt Ltd, INCommunications Pvt Ltd (INC) has now won the account of Prism Cement, a unit of the Rajan Raheja Group. The account was won in a multi-agency pitch, which included some of the leading ad agencies of Delhi.

e4m Desk Nov 23, 2005 8:23 AM

Publicis, one of the world's biggest communications and advertising company, has acquired a 60% stake in India's leading marketing services agency - Solutions Integrated. The financial details of the deal, however, are not be known.

e4m Desk Nov 23, 2005 8:22 AM

In the process of building regional agency brands, the Mudra Group has now set up another agency to take care of the western markets in India. The new agency, called Canvas, has been operational for some time now but has been formally incorporated only recently. Canvas is already taking care of Orpat and the second account with the agency is that of J&J skincare brands. Industry sources peg the J&J skincare brands in region of Rs 10 crore.

e4m Desk Nov 23, 2005 8:21 AM

This was the talking point right through the day at the Convention Centre at Suntec City: who will win the bid to host AdAsia 2009 – Lahore or Colombo? The buzz was that Pakistan has romped home.

e4m Desk Nov 23, 2005 8:21 AM