Sandeep Vij will take over as President, Mudra, North and East operations. He takes over from Hemant Misra, who is moving to another assignment outside the Mudra Group.
BCCI has awarded the Cable and Satellite rights for the broadcast for the three-match Test series between India and Sri Lanka to Zee Sports, which will telecast all the three Test matches Live.
Hemant Misra, President and Head of North & East, Mudra, has put in his papers. He will be joining JWT Delhi next month as Senior VP on the PepsiCo. account. At the same time, there has been an exodus at other levels too from Mudra Delhi.
Following a multi-agency pitch, Leo Burnett has won the creative duties of IDBI Paisa Builder.
Former Tata Teleservices chairman Firdose Vandrevala today joined telecom multinational Motorola as head of Indian operations. Vandrevala was associated with the Tata group for over 33 years at different capacities in steel, power and telecom.
Reebok has decided to shed its premium image and proposes to reach out to the standard segment, by launching its shoes priced at Rs 700 onwards by March 2006.
National carrier Air-India is all set to get a facelift with new vibrant colours and design for aircraft interiors and cabin crew uniform. Interestingly, the airline is likely to have a brand ambassador in addition to its renowned ‘Maharaja’.
After parting ways with FDCI over Indian Fashion Week, Lakme and IMG have announced the launch of Lakme Fashion Week – a five-day extravaganza that will debut in March 2006 in Mumbai. Lakme, along with IMG, will create a new event that integrates India into the international fashion community.
PDA phone maker O2, which launched its mobiles in India 12 months ago, is looking at the country as its second-largest market in the region within two years’ time. Said Chia Eng Keat, VP, Sales and Distribution, O2 Asia, “India is one of the top three fastest growing markets for us. It is a market with huge potential because of the focus on IT.”
Bangalore-based gaming company Dhruva Interactive has tied up with Wisden Group’s Cricinfo to provide cricket products and applications on mobile phones to users around the world.
Oxygen Communication has recently bagged the creative duties for Ventura Enterprise, a company manufacturing interior lifestyle products.
Steve Harrison, Managing Director and Creative Partner of Harrison Troughton Wunderman, has been named the 2006 Lions Direct Jury President. Several changes have already been announced in the judging process for the Direct Lions.
Fevicol has by far been one of India's most creative advertisers and has been able to connect and strike the right chord with its consumers in every way of life. This time, the adhesive brand has taken up a cause and is voicing its support for spreading AIDS awareness.
Everest Brand Solutions has bagged the creative duties of JK Tyres’ radial truck tyres following a multi-agency pitch. The account size is pegged in excess of Rs 10 crore.
Carat Media is further beefing up its senior management. The agency has announced the appointment of a National Buying Head, R Ramesh Chandran, who joins as VP, Investments, and Naman Sharma as Director, Research and Analytics.
The first of the TVCs for Ford Fiesta – featuring brand ambassador Abhishek Bachchan – went on air from Wednesday evening. Produced by Adfilmwalas, a full-fledged national release of the TVC is scheduled from Friday.
International Data Group, one of the world’s leading technology media groups, which recently entered India with its first publication, ‘Real CIO World’, is now ready with its global publication. Titled, ‘Services Outsourcing World’, the magazine is going to be the first global publication of its type to be produced in India.
General Motors India has appointed Ankush Arora as Vice-President-Sales, Marketing & Aftersales. Arora will replace Amit Dutta, who has been transferred to GM Japan as Director, Marketing. Arora will take charge from January 1, 2006.
Michelin India has appointed TBWA India as its creative agency following a comprehensive selection process. The size of business is pegged at around Rs 6 crore. The French tyre company had recently tied up with Apollo Tyres to manufacture bus and truck radial tyres.
Carat Media is taking steps to ensure that it is gaining more ground in the regional markets, with special focus on India and China. Among the various steps that the organisation under the new regional management is taking to ensure better foothold in these markets is launching Communication Planning unit Deep Blue and SPI (Strategy, Productivity, Insight) in India in 2006.
Electronics major Onida and FMCG major Marico have both got new media managers on board. While Dnyanada Chaudhari joins Marico as Media Commercial Manager, Melwyn Gonsalves has joined Onida as Media Manager.
<p align=justify>We love to satisfy clients, whether it’s working through an agency or directly with the client. If the product is likeable, then you will have repeat purchases. In print, once it appears, it’s done. In outdoors, there are multiple opinions that sometimes result in changes to the site or the site itself. It may result in issues on payments and other things. It is very satisfying to have happy clients. For example, Coca-Cola has been with us in Chennai since day one, which was August 30, 1994.