Endemol N.V. has announced the launch of its first subsidiary in Asia – Endemol India. The entity officially launches on January 2, 2006 and will be based in Mumbai. Rajesh Kamat, who was previously Senior Vice-President and Executive Committee member of STAR India, has come on board as Managing Director.
Having seen excellent consumer response- LCD TV volumes trebled this year, compared with last year, the category is expected to continue its good run next year.
Hitting the road regularly with its brand launches, CavinKare seems to have made on ground promotions a regular part of its communication arsenal. Joining the list after Spinz is Chik shampoo, the new egg variant of which is being currently being rolled out across the country.
IGO, the mass-market sub-brand from Mirc Electronics, has launched a colour television with built in DTH receiver called ‘20 Dish Magic’. The new TV model can receive various channels without cable connection and the consumer only needs to install a small dish antenna externally.
Vinod Giri, Director-Marketing, SABMiller India, says the absence of focused brand building and reliance on incentivising trade have resulted in the Indian beer maarket being ‘under-consumerised’. SABMiller’s brands account for a third of the Indian beer market.
2005 can be termed as a year of new car launches, and the latest to join the slew of new car models on the roads is SkodaAuto India's 'SkodaLaura', which has been termed as a completely new car with progressive technologies and multitude of sophisticated elements that have so far been used only in premium luxury-class segment.
GE Money, the consumer finance unit of GE, recently launched its first TV commercial in India. The TVC features children to demonstrate simplicity, ease and innovation, with the core message being that GE Money is a can-do brand that has the ability to say "Yes" to people in need. The creative agency is JWT, Delhi.
Superbrands India Ltd recently launched its second edition of Consumer Superbrands of India. This is the third project for Superbrands India, which was formulated in 2002 to promote the discipline of branding and pay tribute to outstanding brands in India.
There is more action in the Radio City stable as the station has completed its sales structure with the appointment of Bijoy Sreedhar as National Head, Retail Sales. He works along side Ashit Kukian, who was recently appointed National Head, Corporate Sales.
EURO RSCG intends retaining the Lemon brand, post the exit of Mr Ravi Deshpande, who was closely identified with the creative agency.
It is event time for STAR Plus again and the channel is gearing to give its film awards function, Hero Honda STAR Screen Awards, a big push. Eight other sponsors have been roped for the event, which is scheduled to air on January 15, 2006.
Starcom MediaVest Group’s sports specialist practice, Relay Worldwide, has announced the formal opening of its New Delhi office. To head its North India operations, Relay Worldwide has roped in Daljeet Narang as Associate Business Director, who will report to Mahesh Ranka, General Manager, India.
G S Sridhar has been brought in as Creative and Branch Head of SSC&B Lintas, following Mahendra Bhagat’s departure from the agency earlier this month. As is known, when Ashish Bhasin took over the reigns of SSC&B Lintas as President, the position of a National Creative Director was relinquished, and instead specific creative heads for each office was put in place.
RK Swamy BBDO of late has been making its presence felt with high decibel work at various international competitions like the New York Festivals and Golden Awards of Montreux. The latest is the agency's top performance at the Global Awards competition.
Prasar Bharati has bagged the broadcast rights in India for the 2006 Commonwealth Games, which will be held in Melbourne between March 15 and 26.