“Consumer-centric branding has come into play in the beer industry very recently”
Vinod Giri, Director-Marketing, SABMiller India, says the absence of focused brand building and reliance on incentivising trade have resulted in the Indian beer maarket being ‘under-consumerised’. SABMiller’s brands account for a third of the Indian beer market.
Vinod Giri, Director-Marketing, SABMiller India, says the absence of focused brand building and reliance on incentivising trade have resulted in the Indian beer maarket being ‘under-consumerised’. SABMiller’s brands account for a third of the Indian beer market.
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