The study, by Marketing Evolution, El Dorado Hills, Calif., and commissioned by the Magazine Publishers of America found magazines drove through the "purchase funnel," leading three of four "funnel stages". The studies covered automotive, pharmaceutical, entertainment, electronics and "general" categories.
Media, advertising and marketing publication Media magazine along with market research company Synovate has released the results of the annual Asia’s Top 1,000 Brands 2006 survey. Nokia has been ranked as Asia’s most trusted brand followed by Sony and Nestle.
The setting up of a National Consumer Protection Regulatory Authority to curb the increasing number of misleading advertisements has been proposed by the Associated Chambers of Commerce and Industry of India (Assocham).
Ambar Brahmachary, president of WPP Group's JWT Japan, is shifting to sister shop Young & Rubicam to become president of Y&R's Asian region. He assumes duties previously held by Chris Jaques, the former CEO of Y&R in Asia, who this month became CEO of Y&R's North American operations in New York.
Samsung India on Wednesday launched the CLP-300 in India, a desktop colour laser printer it is claiming to be the ‘world’s smallest’ in its category. The printer has been priced at Rs 15,990. The electronics major is also planning to unveil its ‘biggest print media campaign’ next week to send across the message to its relevant target audience.
TimesJobs.com has entered into a strategic partnership with NowPos Online Services, a Hyderabad-based niche voice technologies products company, to launch what it claims, the world’s first voice resume service. The service is exclusively targeted at the BPO industry in its first phase.
‘PC World’, published by the International Data Group, has been ranked as India’s top selling IT magazine. A news stand survey on leading IT magazines sales figures, conducted for International Data Group India by AC Nielsen, has ranked ‘PC World’ to be India’s top selling IT magazine.
Veteran journalist, Member of Parliament and political commentator, Dr Chandan Mitra balances all these roles easily. Having joined The Pioneer as Editor in 1996, he took over its ownership in 1998 when the 140-year-old publication was threatened with closure. In this special conversation, Mitra makes several candid admissions.
Comma Consulting has been on an account winning spree of late. The communications management firm has added three new businesses to its kitty in the last one month – Alstom India, Spencer Stuart and AT Kearny – who have awarded their PR mandate to Comma.
AXN has extra reason to cheer this festive season, nine reasons to be precise. The channel, quoting TAM data, has said that nine out of the 10 top English entertainment shows are broadcast on AXN. The TAM data also revealed that reality-based programmes had scored well for the channel.
CyberMedia is gearing up to add another title to its roster with the launch of ‘Voice&Data Connect’ on December 1. A fortnightly, ‘Voice&Data Connect’ will have a tabloid format and carry a price tag of Rs 15.
The Cable & Satellite Broadcasting Association of Asia (CASBAA) on Wednesday announced the formal launch of the CASBAA Mobile Group, a team of CASBAA members dedicated to the deployment of effective, business-model focused Mobile TV services across the Asia Pacific.
With Premjeet Sodhi, former Senior Vice-President and Head of Intellect, being elevated to the position of Head of Initiative, the mantle of heading Intellect has fallen on Julius Augustine. Augustine will continue in his role as AVP-Strategy, Media Futures, in addition to his new responsibility.
TBWA\India has bagged the creative mandate for Dukes Foods Ltd following a multi-agency pitch that also saw the participation of Saatchi & Saatchi and Orchard. Mindshare will continue to handle the media planning and buying for the company. David was the incumbent creative agency.