Separate DAVP rates for newspapers and magazines after March 31, 2007, liberalisation of RNI rules, modifications in the PIB Act, and formation of a self regulatory body to check media content – I&B Minister P R Das Munsi had some good news for the print industry at the Indian Magazine Congress that commenced on October 30, 2006.
WPP chief executive Sir Martin Sorrell said today the relentless rise of the internet was a key factor in the depressed state of the overall UK advertising market.
No topic is more top of mind for marketers than just what they are getting for their ad dollars. Does the money they spend with TV, internet and magazines actually result in brand awareness and sales? According to some magazines are the most consistent of all media in delivering both brand awareness and purchase intent.
Dabur Foods Ltd, the foods and beverage arm of FMCG major Dabur India Ltd, in an effort to increase its focus on the food services market has recently launched four new products catering specifically to institutional channels.
Reality series, Pogo Amazing Kids Awards, now in its third edition, has undergone a change in format. Produced by Miditech for Turner Entertainment Network Asia’s kids channel, Pogo, the Amazing Kids Awards has been expanded from a one-night event to a 19-episode series. The series will go on air from November 4.
Electrolux is launching its complete range of washing machine for the first time in the Indian market and has come out with a unique TVC with a social message to introduce the new range. The TVC has been conceptualised by Mudra.
Hair Care Print advertising saw a 17 per cent growth in Jan-Aug ’06 over Jan-Aug ’05. Hair Oils contributed the maximum share at 43 per cent of the category’s print advertising in this period, while Hair Conditioners observed a huge six-fold rise. Hair Care advertising was skewed towards newspapers with Northern newspapers getting the maximum advertising.
Reliance Retail (RRL), the wholly owned subsidiary of Mukesh Ambani-led RIL will open its first retail showroom in Hyderabad on November 3 with a pilot store called 'Reliance Fresh'. The company will also introduce its own brand 'Reliance Select' for packed staple foods. These would be followed by general merchandise, specialty products, etc.
The recently concluded TiEcon Delhi 2006 gave young entrepreneurs the rare chance to have a peek into the minds of venture capitalists, who have become the middlemen for a great idea to become a success story.
Just three months after its launch, Radio City Chennai is going for a makeover. The channel’s programming content, which was predominantly Tamil till October 27, will now be 70 per cent in English and Hindi, and the rest in Tamil.
Clickjobs.com, the jobs portal from the Bharat Matrimony group, has for the first time scored over Timesjobs.com on the Alexa charts last week. The group would be making further marketing investments in the job portal as well as in Indiaproperty.com, mobile offering 5050 and the parent site, Bharatmatrimony.com.
With the online travel sector growing by leaps and bounds, Yatra.com is gearing up to meet various challenges while chalking out an aggressive growth plan. Dhruv Shringi, Founder and Executive Director, Yatra.com, is, however, optimistic that the present scenario would only help the common man by giving him the power to choose.
Quasar Media has won the interactive advertising duties for online movie rental service, Seventymm.com, which began its operations in early March this year from Bangalore.
Mr Rajeev Chandrasekhar, former Chairman and CEO of BPL Mobile, has bought a majority stake in Malayalam news and entertainment channel operator Asianet Communications Ltd.
Indian Magazines Congress, organised by the Association of Indian Magazines (AIM), gets off to a start in the Capital on Monday. The two-day conference is devoted to the magazine business and the benefits magazines offer as a medium to advertisers today. The conference will see participation of leading national and international media houses.
Making it clear that the global merger of Draft with FCB in 2005 would have its effect worldwide, including in India, Draft FCB’s COO and President, Laurence Boschetto, and FCB Ulka’s Anil Kapoor said that the next step for growth was getting global business via complete solutions.
<p align=justify>Yahoo! sees a lot of opportunities in mail, instant messenger, search, in communication products, in community services and in content across various languages. I think e-commerce will do very well in India, too, though we don't have much to offer in this field right now. And then Internet itself is a really fantastic opportunity that we see in India.