Of all the important tasks that Mary Berner will face when she returns to the magazine business – a decision several executives say is likely – as the next CEO at Reader’s Digest Association, one will rank near the top of the list: saying, “Thanks, little brother”.
CNBC-TV18 has announced the launch of a free business newsletter service for Blackberry and GPRS enabled phones. A joint venture of CNBC-TV 18 and Moneycontrol.com, the newsletter would be sent out once a day to all subscribers with the day’s top headlines.
Procter & Gamble, Microsoft Corp. and other major marketers have set aside a piece of their ad budgets -- albeit a small piece -- for mobile marketing, representing a "significant shift" for the emerging medium.
WAL-MART'S market research is believed to have thrown up the possibility of the retail godzilla consider “home-delivery” for the Indian market, a first in the world for the Bentonville giant.
Days after Hutch entered into an alliance with Microsoft to offer Windows Live services, Bharti Airtel and Google have entered into a strategic partnership under which Airtel will bring Google search to the Airtel Live mobile WAP portal. Google will also incorporate advertising through its Mobile Ads product on the Airtel Live mobile portal.
Forbes Asia has named Nandan Nilekani, CEO of Infosys Technologies Ltd., its Businessman of the Year for 2006. The 51-year old co-founder of the Bangalore-based IT major was picked for his track record in keeping Infosys nimble and ahead of its peers in the global outsourcing phenomenon.
If you enjoyed the crazy videos put up on Youtube.com and relished the Bollywood and television content on Sifymax.com, then it’s time you graduated to full time television entertainment on the Internet. This is now possible through Nautanki.com, an online entertainment channel, which will formally debut on January 26, 2007.
O&M Chennai has a new Head in Prakash Dharmarajan. The appointment comes months after Krishna Mohan, who was President of O&M Chennai, took on the role of National Head of Training and Development with O&M India in August 2006. Prior to his new assignment, Dharmarajan was the Branch Head of Orchard, Chennai.
Buena Vista International Television-Asia Pacific has concluded a multi-year volume agreement for library features with Filmy. This agreement is in line with the Walt Disney Company’s focus to expand its market presence in India.
IAMAI organised e-Business Summit, held in Mumbai on November 20, 2006, provided industry players a common platform to discuss the impending problems in the industry and its solutions. The key difficulties identified during the session were the various bureaucratic and administrative problems plaguing the industry.
Rural marketing specialist company RC&M stole the show at the first ever RMAAI (Rural Marketing Agencies Association of India) Awards, held in Mumbai on November 29, 2006. Ogilvy Outreach, too, put up a good fight at the Awards, which also showcased the progress made in rural marketing and communication.
Close on the heels of winning the Jindal Industries account, Contract Advertising has now bagged the creative mandate for GISIL, one of the leaders in technology, platforms and devices. The size of the business is estimated to be in the region of Rs 5 crore.
Soon after launching its third agency in India, Dentsu India has started a new arm called Dentsu Digital, which will focus on Dentsu’s initiatives in interactive, mobile marketing and online trading space. The agency is also in the process of setting up a portal to buy and sell commercial airtime.
Havas Sports, the sports marketing arm of Havas Group, and Showdiff Worldwide, a joint venture between Rediffusion DY&R and former cricketer Ravi Shastri, have announced a strategic partnership in the field of sports marketing for the Indian sub-continent.
<p align=justify>I think, sooner or later, there will be a push to have more than one frequency available to you in a single market just to diversify the choice. The idea of foreign ownership may evolve someday into higher percentage. The idea of news and current affairs and public information being available on commercial FM radio may pave some sort of evolution as you go along.