ConAgra retained incumbent media agency MediaCom, part of WPP Group, following a review. The agency will handle media planning and buying for a portfolio of brands that include Banquet Frozen Foods, Chef Boyardee and Health Choice.
In a bid to expand business and increase accountability, Nestle India has reorganised its management structure. The company has created separate business units (SBU) according to product categories with a general manager in charge of each unit.
As many as 60 new bike models are lined up for launch in the next calendar year by new and existing players alike as they seek to consolidate their position in the fast growing domestic motorcycle market.
LG Electronics is betting big on flat panel displays as the company sees this category as a major driver for its growth in the future. The company is planning to consolidate its flat panel displays in 2007 and the first step towards that direction is the launch of the Time Machine TV.
Nick has added two more shows to its schedule from December. The new shows – ‘Go, Diego, Go!’ and ‘Perman’ – will be aired on Sundays and weekdays, respectively. With the announcement of these two new shows, Nick has launched 13 shows in all from the beginning of this year.
Saffola has evolved from being positioned as curative cooking oil to a preventive one. Through this journey, the communication regarding the brand has also been changing with the times. exchange4media takes a look at Saffola’s changing image as well as their changing communication over the years.
POGO has identified eight ‘Amazing Indian Kids’ across eight categories – Artist, Dancer, Entertainer, Musician, Leader, Sports, Genius and Singer. Each kid received a citation, a trophy and a child benefit policy worth Rs 5 lakh.
After the session on ‘Brands under Fire’ last month, poet, lyricist and scriptwriter Javed Akhar will now provide succour at the Subhas Ghosal Foundation (SGF). Akhtar will deliver the annual Memorial Lecture of the SGF on ‘The Role of Cinema in Secular India’ on December 19.
Meritus Analytics has launched Focus+, a solution that uses advanced statistical techniques to analyse click stream information from online campaigns. The results help marketers identify key elements and combination of elements within an online advertising programme that result in a sales, enquiry, or registration conversion.
After hitting the airwaves in Delhi, Bangalore, Kolkata, Chennai, Mumbai and Hyderabad, Big 92.7 FM is now venturing further north. The FM station will start operations in Jammu from December 18. With this launch, the company endeavours to make itself available in earlier untapped cities of the country.
Worldwide, gaming has ceased to be just a tool of entertainment. Given the big bucks involved and the increasing gaming population in India, exchange4media takes a look at the opportunities for advertising provided by the gaming industry.
Ranbaxy Laboratories has elevated Atul Sobti to the position of chief operating officer (COO) effective January 01, 2007. He will be responsible for global business operations, manufacturing and generic development.
Optimum Media Solutions (OMS) has been appointed the media AOR for Sai Infosystem’s (SIS) new retail brand – ‘e-mall’. The mall would be home to major IT brands and is planned to help consumers co-create products of their choice. SIS also plans to get into IT retail in a big way by opening 16 similar ‘e-malls’ across the nation.
Madison Communications Pvt Ltd has ventured into the international market with the acquisition of 24.5 per cent stake in Penada, a Bangkok-based event management and allied services company for an undisclosed sum of money.