`Date-wise News`

International: How Google has helped build brand advertising online<br<Sales chief Tim Armstrong: Advertise all your products, all the time

Google's VP-advertising sales, Tim Armstrong, touted his company's ability to court brand advertisers during a question-and-answer session at Bank of America's Technology Conference today.

exchange4media Staff Feb 24, 2007 9:13 AM

Yamaha may shut shop if numbers don't improve

Japanese motorcycle major Yamaha may be lookingto shutting operations in India if its turnaround indicators do not work out as planned.

exchange4media Staff Feb 24, 2007 9:12 AM

Shankar Mahadevan to sing title track of Cartoon Network’s ‘The Justirisers’

Cartoon Network has announced the launch of its new action series ‘The Justirisers’ on the action block Toonami. The channel has roped in Shankar Mahadevan to sing the title track of this series.

exchange4media Mumbai Bureau Feb 24, 2007 9:11 AM

Deodhar Trophy to be telecast live on Neo Sports

Neo Sports has announced the All Star Series for Deodhar Trophy that would be telecast live on the channel from Sunday.

exchange4media Staff Feb 24, 2007 9:10 AM

ABP launches Internet mobile site and short code service

ABP Group has recently launched a new Internet mobile site www.mjoy.in. They have also launched their short code service in collaboration with Bobby Bedi-promoted Kaleidoscope.

exchange4media Staff Feb 24, 2007 9:09 AM

Arjun Madhusudhan is Creative Director of Malayala Manorama’s FM venture

Arjun Madhusudhan has been appointed Creative Director of Malayala Manorama’s FM foray. He was earlier Radio Mirchi’s Chennai Programming Head.

Judy Franko Feb 24, 2007 9:08 AM

Salil Kapoor is back to consumer durables, joins Samsung as Head-Home Appliances

Salil Kapoor sure has a knack for marketing Korean consumer durables. The former LG marketing man is now with Samsung, with a stint in Microsoft India in between. He has just joined Samsung India Electronics as Head-Home Appliances.

exchange4media Staff Feb 24, 2007 9:07 AM

Neo Sports signs on Hero Honda as second anchor partner for BCCI matches

Neo Sports has roped in Hero Honda as its second anchor partner in a Rs 200-crore deal for all international cricket matches to be played in the country till April 2010. The channel had announced last month Perfetti Van Melle as its first anchor partner.

exchange4media Staff Feb 24, 2007 9:06 AM

Percept Media appoints Amit Ray as Director, Strategy

Percept Media has announced the appointment of Amit Ray as Director, Strategy. Percept Media has been launched by Percept Holdings in an ‘all-cash’ deal to buy back Aegis Group shareholdings in PDM India and Posterscope India.

exchange4media Mumbai Bureau Feb 24, 2007 9:06 AM

Vikram Chandra made CEO of NDTV Networks PLC

NDTV has announced three appointments to head the group’s growth initiatives. Vikram Chandra has been made the CEO and MD of NDTV Networks PLC, which is a 100 per cent subsidiary incorporated in the UK. Smeeta Chakrabarti has been made CEO of NDTV Lifestyle Ltd, while Rahul Deshpande is now CEO, NDTV Labs Ltd.

exchange4media Staff Feb 24, 2007 9:04 AM

<b>Keith Smith</b>, President, TBWA\International

$<b>Keith Smith</b>, President, TBWA\International?blur=25$

"In markets like the US and UK, the focus now is not on the traditional media people but people who understand touch-point planning...You can't necessarily separate the big creative idea from the media -- it is not about having the big idea and then deciding on which media you want to put it. You can take the buying process away in an agency but the actual planning process should get closer to creative."

exchange4media Staff Feb 24, 2007 12:00 AM