Procter & Gamble Co. Global Marketing Officer Jim Stengel once famously declared that "today's marketing model is broken." So why, three years after that declaration, is the old model still working so well for P&G, which has been on a sales-growth tear built on record ad spending in the U.S.?
Having created a high level of brand awareness using the medium of game shows, celebrities and movies, Lenovo in India is looking at keeping this momentum through the world of sports.
Come summer and the cola wars have taken off — this time on a different colour, literally.
A quiet change in the preferences of urban consumers for passenger cars together with hardening of interest rates has been a key reason for the slowing down of two-wheeler sales, which has become more pronounced this year.
Lakme Fashion Week (LFW) has roped in Gitanjali Jewellery, which has brands like Asmi, D’Damas, Nakshatra, Sangini, Desire in its fold, as associate sponsor for the event. As is known, LFW will be held in Mumbai from March 27-31, 2007.
Media and entertainment company Eros International has entered into a pact with Sony Entertainment Television under with the latter will broadcast a package of films from Eros International. The deal comprises a slew of released films, including recent ones.
Every advertising campaign aims at ‘breaking away from the clutter’. With jargons like these and more flooding the scope of advertising and media, CNBC has come with an interesting campaign for its show ‘Storyboard’.
The Jagran Group is all set to go on air with its first FM station on March 6, 2007. Radio Mantra 91.9 FM is being launched in Hisar following 10 days of dry runs.
Fortune Communications, a subsidiary of JWT, has been appointed the communications agency for Radio Today, the radio arm of the India Today Group. Fortune Communications piped to the post some established names like Grey and Contract to win this business, its first big win in Delhi.
Leo Burnett has appointed two new executive creative directors – Shriram Iyer and Sukumar Menon – as part of its expansion plans. Iyer has previously worked with Pepsodent, Rexona, and ICICI Bank, among other, while Menon has worked with Reliance Communications, Electrolux, SBI Debit Card, HP, etc.
Bobby Pawar has been appointed National Creative Director, Mudra Advertising. Pawar will move from his current assignment in Chicago to take over Mudra’s national creative responsibilities.
Saints & Warriors has bagged the creative duties for Frankfinn Institute of Air hostess Training. There was no pitch process involved.
STAR India’s decision to house ‘Koffee with Karan’ on STAR One this year has paid off. In its second season, the show has opened on a positive rating for the channel.
After being subjected to queries about television ratings systems, both TAM Media Research and aMap come under the scanner again, this time from the Centre for Media Studies. CMS is holding a meet on March 7 to discuss the issue, which is expected to see the participation of broadcasters, advertising and media agencies, TRAI officials, I&B Ministry officials, besides officials from TAM and aMap.