Date-wise News

India TV receives $11.5 million FDI from FUSE+Media

India TV receives $11.5 million FDI from FUSE+Media?blur=25

Hindi news major India TV has attracted FDI exceeding $ 11.5 million by FUSE+Media. The investment gives FUSE+Media a 19.17 per cent stake in Independent News Services Pvt. Ltd, which is India TV’s parent company.

exchange4media Staff Mar 29, 2007 3:38 PM

International: Phoning It in: Content created by cell users will be ad 'Bonanza'Mobile helps marketers engage consumers and may catapult MySpace, YouTube to new heights

International: Phoning It in: Content created by cell users will be ad 'Bonanza'<br>Mobile helps marketers engage consumers and may catapult MySpace, YouTube to new heights?blur=25

The allure of consumer-generated content -- and the ad revenue it could generate -- has fueled two of the biggest deals in the digital space, Google's $1.6 billion YouTube purchase and News Corp.'s $580 million MySpace buy. The next space for user-generated content to conquer: the mobile phone.

exchange4media Staff Mar 29, 2007 9:50 AM

Pepsi pulls out Rs 350 cr campaign

Pepsi pulls out Rs 350 cr campaign?blur=25

Pepsico India, which was betting big on the World Cup this summer has pulled Blue Billion campaign on which the company has spent Rs 350 crore.

exchange4media Staff Mar 29, 2007 9:49 AM

Lenovo to pick athletes as brand ambassadors

Lenovo to pick athletes as brand ambassadors?blur=25

Lenovo will pick athletes from 12 countries, including India, to be its brand ambassadors for the 2008 Beijing Olympic Games.

exchange4media Staff Mar 29, 2007 9:48 AM

Games2win raises $ 5 million from two VC firms

Games2win raises $ 5 million from two VC firms?blur=25

Games2win India has raised approximately US$ five million from Clearstone and SVB Financial Group. The funds will be used for capital investments, joint ventures, brand building and working capital requirements.

exchange4media Staff Mar 29, 2007 9:47 AM

Tata Indicom launches brand-repositioning campaign

Tata Indicom launches brand-repositioning campaign?blur=25

Tata Indicom has unveiled a new brand positioning campaign. ‘Switch to Tata Indicom - And Experience The Difference’ is the new tagline that signifies the brand’s repositioning.

exchange4media Staff Mar 29, 2007 9:46 AM

The Economist challenges its readers

The Economist challenges its readers?blur=25

A campaign launched by The Economist in India uses a quiz competition to raise awareness and understanding of its brand among its target audience.

exchange4media Staff Mar 29, 2007 9:45 AM

Maaza’s new TVC features Satish Shah

Maaza’s new TVC features Satish Shah?blur=25

Coca Cola India has come up with a new campaign for its mango drink Maaza for the summer season. The campaign will be on air from April 2.

exchange4media Staff Mar 29, 2007 9:44 AM

Jagran Prakashan and Yahoo! India to create Hindi news property on the Internet

Jagran Prakashan and Yahoo! India to create Hindi news property on the Internet?blur=25

Jagran Prakashan Ltd and Yahoo! India have tied up to launch a co-branded Hindi news and current affairs property on the Internet. This will be available in the second half of 2007, integrating Jagran content with Yahoo! India’s online presence.

exchange4media Staff Mar 29, 2007 9:43 AM

Param Saikia to head Publicis Dialog

Param Saikia to head Publicis Dialog?blur=25

Param Saikia, who was the COO of Publicis India, will be heading Publicis Dialog. It may be recalled that Hemant Misra was appointed as COO of Publicis India recently.

exchange4media Staff Mar 29, 2007 9:41 AM

<b>Ficci-Frames 2007</b>: Changing face of Indian cinema: The jury is still out

<b>Ficci-Frames 2007</b>: Changing face of Indian cinema: The jury is still out?blur=25

An afternoon panel titled ‘Trends in films – The new aesthetics of popular cinema’ was all set to take on the issue head on. While some speakers were in favour of the fact that there are indeed trends and some were in fact going through an evolution, others simply refuted that nothing has changed.

exchange4media Staff Mar 29, 2007 9:40 AM

<b>Ficci-Frames 2007</b>: It’s curtains down on Frames 2007

<b>Ficci-Frames 2007</b>: It’s curtains down on Frames 2007?blur=25

As the curtains came down on the three-day Ficci-Frames 2007 on Wednesday at the Renaissance Hotel in Mumbai, it was Abhishekh Bachchan who walked onto the stage to do the formal talking. The actor, who was floored with everyone’s attention, said Frames is a forum through which the Indian film industry get the potential to succeed.

exchange4media Staff Mar 29, 2007 9:38 AM

<b>Ficci-Frames 2007</b>: Is there a case for an effective media branding?

<b>Ficci-Frames 2007</b>: Is there a case for an effective media branding??blur=25

The media plays a pivotal role when it comes to the building of brands of other products and sectors, but when it comes its own branding, the story is different and the going is equally tough, if not more.

Noor Fathima Warsia Mar 29, 2007 9:35 AM

On marketing and selling sports

On marketing and selling sports?blur=25

Though India has produced quite a few world class sportspersons, Indians have always been passionate about sports and sports is increasingly shaping new forms of entertainment content. One cannot also deny the fact that niche channels on sports are drawing more eyeballs than tear-jerker soaps.

Judy Franko Mar 29, 2007 8:27 AM

Radio still chasing the elusive exclusive content

Radio still chasing the elusive exclusive content?blur=25

Content on private FM radio stations is the most widely discussed subject these days. With more stations coming up over the next few months, the subject is going to be debated even further.

exchange4media Staff Mar 29, 2007 8:26 AM

Cinema will never die

Cinema will never die?blur=25

The Ficci-Frames 2007 evening session was on ‘Exhibition Business: Maximising total theatre profit.’ The moderator was Raj Tilak, chairman of Tilak Movies, while the speakers were Deepak Aisher, director of Inox, Tushar Dhingra of AdLabs, Cario Bernaschi of Anem (Multiplex Exhibitors National Association of Italy), Rasesh Kanakia, chairman Cinemax Cinemas, and Vishal Kapur, COO a fun multiplexes, Tan Ngaronga of Sathyam Cinemas.

exchange4media Staff Mar 29, 2007 8:24 AM

Embedded advertising: A new revenue model for cinema

Embedded advertising: A new revenue model for cinema?blur=25

The last day of the Ficci-Frames 2007 saw a number of interesting discussions and conferences kicking off on cinema, advertising and radio. Noted adman Prahlad Kakkar moderated a discussion on ‘Embedded Advertising and Entertainment,’ as the audience listened to some of those who had researched on what the growth of this nascent industry meant, and where it was heading.

exchange4media Staff Mar 29, 2007 8:23 AM

Asian TV market: Localised content packaging holds the key

Asian TV market: Localised content packaging holds the key?blur=25

Asia has common cultural values thereby creating a huge potential for sharing of media content themselves. This is more pronounced when it comes to South Asian countries—India, Pakistan, Sri Lanka Nepal, Bangladesh, Bhutan and the Maldives and also between these nations and the Southeast Asian block including Singapore, Malaysia, Indonesia etc.

exchange4media Staff Mar 29, 2007 8:21 AM

Animation: Be original, have global appeal

Animation: Be original, have global appeal?blur=25

The last day of Ficci-Frames 2007 saw noted director-producer Shekhar Kapur kicking off a heated panel discussion on ‘How to create an animation IP with a global appeal.’

exchange4media Staff Mar 29, 2007 8:19 AM

Changing face of Indian cinema: The jury is still out

Changing face of Indian cinema: The jury is still out?blur=25

An afternoon panel titled ‘Trends in films – The new aesthetics of popular cinema’ was all set to take on the issue head on. While some speakers were in favour of the fact that there are indeed trends and some were in fact going through an evolution, others simply refuted that nothing has changed.

exchange4media Staff Mar 29, 2007 8:18 AM

Is there a case for an effective media branding?

Is there a case for an effective media branding??blur=25

The media plays a pivotal role when it comes to the building of brands of other products and sectors, but when it comes its own branding, the story is different and the going is equally tough, if not more.

Noor Fathima Warsia Mar 29, 2007 8:16 AM

It’s curtains down on Frames 2007

It’s curtains down on Frames 2007?blur=25

As the curtains came down on the three-day Ficci-Frames 2007 on Wednesday at the Renaissance Hotel in Mumbai, it was Abhishekh Bachchan who walked onto the stage to do the formal talking. The actor, who was floored with everyone’s attention, said Frames is a forum through which the Indian film industry get the potential to succeed

exchange4media Staff Mar 29, 2007 8:14 AM