Godrej Consumer Products Ltd (GCPL) has appointed TBWA\India for the creative duties for its new SCA hygiene products. The announcement follows after three months of Godrej announcing its JV with SCA Hygiene.
Reliance ADAG’s DTH venture, Reliance Bluemagic, has called for a creative pitch. The first round of presentations is already completed. The account is pegged to be in the region of Rs 40 crore.
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Rahul Mahajan and Vibhakar have been appointed as Executive Editors. Santosh Tiwari joins in as Deputy Editor-Business, while Kartikeya Sharma has been appointed as Chief Political Correspondent and Anchor for the company’s forthcoming news channel.
SAB TV has announced a new show ‘Sab ka Bheja Fry’ in its humour block. The show would be aired from Monday to Friday in the 10 pm time slot, and will premiere on August 13.
V&S Broadcasting, a subsidiary of UTV Global Broadcasting Ltd, has made two senior level appointments for three of its channels to be launched under the variety and specialty genre. Ali Imran has been roped in as VP, Marketing, while Rajesh Baruah has been brought in as AVP, Programming.
S Swaminathan aka Swami, National Head, iContract, is moving on after a 14-year stint. Parag Sen, who currently heads iContract Bangalore, will replace Swami as National Head.
Hungama TV has added more laughs to its mad fun with ‘Tensai Bakabon’. The show, which premiered on August 7, will air Monday to Friday at 6.00 pm.
Priti Nair Chakravarthy, Executive Creative Director at Lowe, has put in her papers. She is set to join Grey Worldwide as National Creative Director around the first or second week of September 2007.
DD Direct, Prasar Bharati’s DTH service, has threatened to take five channels – Headlines Today, TV9, Akash Bangla, Aaj Tak and STAR Utsav – off air if they do not pay there dues. DD Direct has set a deadline of August 15 for these five channels to pay up.
BAG Films & Media Ltd has raised $35 million through a FCCB issue. The amount raised will be towards meeting capex requirement for its proposed four TV channels.
Mid-Day went broadsheet on August 1, 2007 as an innovation for its client UTI Bank, which recently changed its name to Axis Bank. The innovation was the brainchild of Madison Media.
Subex Azure Ltd has appointed TBWA\Tequila India as its principal communication partner. Subex Azure is a leading global provider of operation support services solutions for the telecom industry.
Two months after his elevation as Senior Vice President-Content, STAR India, Ravi Menon is all set to relocate to Mumbai. K Sriram, Vice-President-Sales, Vijay TV, will fill in Menon’s shoes and is set to head Vijay TV. Pradeep Milroy Peter, who was Associate Creative Director, Vijay TV, has been promoted as Programming Head.
Pepsi has unveiled its new can packaging to attach a ‘cool’ and ‘stylish’ quotient, with brand ambassadors Shah Rukh Khan and John Abraham featuring on this ‘My Can’ TVC. The new sleek packaging is targetted at the mass market with its relatively low pricing.