International: Magazines Need a Better Environmental-Impact Story
At MPA Breakfast With a Leader: Economist Publisher Paul Rossi
Date-wise News
International: About Those Commercial Ratings ...
You Can Have Them in About a Month
International: Nickelodeon Blacks Out to Send Kids Out to Play
Kellogg Steps Up to Back 'Go Healthy Challenge'
Media Direction wins media duties of apparel brand Blackberrys
Media Direction, the specialist media services wing from RK Swamy Media Group, has bagged the business of Blackberrys, the flagship brand of Mohan Clothing Company. Industry sources peg the size of the business in the range of Rs 10 crore. The business will be serviced from the agency’s Delhi office.
Sharmista Rijhwani appointed CEO of Sahara One channel
Sahara One Media & Entertainment has announced the appointment of Sharmista Rijhwani as CEO of its flagship television channel Sahara One. The appointment is with immediate effect. Her last assignment was as MD, Taj Television India, owners of Ten Sports.
Reebok looks for some ‘Chak De’ ruboff; opens its first exclusive Women’s World store
In a further attempt to connect with women, Reebok India has signed Sagarika Ghatge, who starred in the movie ‘Chak De India’, as its new brand ambassador. The occasion was marked by Reebok’s launch of its first exclusive Women’s World store in Gurgaon.
Disney Channel original movie ‘High School Musical’ to be aired in India
Disney Channel original movie ‘High School Musical’ is set to sing and dance its way into Indian television screens in its original English version on September 30 at 11 am. The movie will be followed by ‘High School Musical: The Concert’.
Dalda reinforces presence in oils with ‘Har Boond Mein Jaado’
Bunge India Pvt. Ltd has unveiled a new ad campaign to reiterate the presence of the Dalda range of oils in two variants -- Refined Soyabean Oil and Kachi Ghani Mustard Oil. The campaign, conceptualised and created by Plan B, aims to reinforce the message that it provides the Indian consumer with an impressive array of products under India's heritage brand Dalda.
CBeebies, the pre-school channel from BBC Worldwide, enters India with popular shows
CBeebies, the pre-school channel from BBC Worldwide, marks its entry in India with a strong line-up of new programming this festive season, as six internationally acclaimed titles arrive on the channel.
Nimbus Sports enters into multiple deals with the Indo-Aus Future Cup kicking off
Nimbus Sports has entered into an exclusive agreement with Channel 2 Group Corporation to provide content of all matches being played under the aegis of BCCI, Live on television and radio. At the same time, the sports channel has also signed a contract with Australia’s Fox Sports to provide exclusive Live coverage of the Future Cup India-Australia series.
BBC World now targets ‘The Internationalists’ with global trade campaign
BBC World has announced the launch of a wide-ranging multimedia marketing and communications campaign to propagate its unique and newly-defined audiences as ‘The Internationalists’, who are the New Age citizens.
MagicBricks.com launches mobile property search with MagicBricks Mobile
MagicBricks.com has recently launched MagicBricks Mobile, which will enable users to search for properties, by downloading a small application of less than 50 KB on their GPRS-enabled phone. Users can also view further details of interesting property listings, live off the site, effortlessly from their cell phones.
Ten Sports ready with Live cricket extravaganza
Barely has the euphoria over India being crowned the World Twenty20 champions died down, when Ten Sports is ready with some more cricket excitement. The channel will telecast two of the most anticipated cricket tours – South Africa’s tour of Pakistan and England’s trip to Sri Lanka.
Zee Kannada launches unique reality show for homemakers
With reality shows hunting for singing, acting and dancing talents in the country, Zee Kannada has come up with a reality show that gives homemakers a chance to grab the spotlight and be ‘Smt. Karnataka’. The one-of-its-kind reality show premiered on the channel on September 28 and will be aired at 10 pm on Fridays, Saturdays and Sundays.
Raghu Ram joins Rediffusion DY&R, Chennai as Creative Head
Rediffusion DY&R, Chennai has appointed Raghu Ram CS as Creative Head. In his new role, Raghu will be responsible for strengthening the creative services and understanding the market specifics.
People Group appoints Aditya Shastri as CEO for People Pictures
People Group has announced the appointment of Aditya Shastri as CEO of People Pictures, which is the film production division of the Group that was announced recently. Prior to this, he held the CEO’s profile for the Corporate Division of UFO Moviez in India.
OOH companies unite under Indian Outdoor Advertising Association (IOAA)
Out-of-home (OOH) companies in the country have come together under a single roof to form the Indian Outdoor Advertising Association (IOAA). Selvel Advertising, Jagran Engage, Times Innovative Media Ltd, Clear Channel, Prakash Arts and Laqshya Media are the founding members of the industry body. IOAA has been registered as a ‘not-for-profit’ company.
TNS to combine its Media Intelligence and audience measurement operations
TNS, the global market insight and information group, has announced its strategy to bring together its TNS Media Intelligence and TNS Media Research (iTRAM) businesses to form a new, unified organisation. The combined operation will develop significant long-term business opportunities of digital media measurement.