K Digvijay Singh appointed CEO of Nimbus Communications
Nimbus Communications Ltd, the Mumbai-headquartered media, sports and entertainment company
Date-wise News
International:Publicis, Google Take Things to the Next Level
NEW YORK (AdAge.com) -- The announcement was vague and heavily PR'd, but it was clear Publicis wanted to deliver this message: We're over "frenemy."
Alabot partners with mobile-worx to launch intelligent SMS search
Alabot, a company working on artificial intelligence and natural language processing algorithms, has tied up with mobility solutions firm mobile-worx to launch Intelligent SMS search in India. The service will be powered by a ‘bot’, a self-directed intelligent agent that understands natural human language and interacts with users using non-syntax based data inputs.
PepsiCo launches Tropicana Twister nationally
PepsiCo India has now gone national with its juice brand ‘Tropicana Twister’. The beverage major has come up with an extensive promotion campaign for the brand nationally. Leading this campaign, which has adopted the tagline ‘Toot Padega’, is the brand’s creative agency JWT Delhi and media agency Mindshare.
Noshe Oceanic adds Groversons, Rohtas Ventures accounts to its kitty
Noshe Oceanic has won the 360-degree creative accounts of Groversons and Rohtas Ventures following multi-agency pitches. While Groversons is a Rs 10-crore account, the account size of real estate company Rohtas Ventures is in the region of Rs 5 crore. K-Factors was the incumbent agency for the Groversons account.
NDTVProfit.com relaunced in a new avatar
NDTV Convergence Ltd, a 100 per cent subsidiary of NDTV Networks Plc, a leading Web 2.0 company, has relaunched NDTVProfit.com after complete revamp. The step has been taken to bring in more in-depth business coverage and interactive elements.
LiveMedia chalks out aggressive growth plans for 2008
Delhi-based LiveMedia plans to grow horizontally, vertically and technologically in 2008. LiveMedia, through its ‘Captive Audience Network’, is reaching out to people who otherwise are media averse, thereby helping advertisers increase their effective and real reach.
VSNL, Yash Raj Films join hands for web premiere of ‘Chak De! India’
VSNL and Yash Raj Films have come together for the Web premiere of the 2007 blockbuster ‘Chak De! India’. This film is available online in DVD quality and Tata Indicom Broadband customers will be the first to view this Shah Rukh Khan-starrer in an innovative Web format within India.
Essel Group stake in UNI ‘null and void’: Company Law Board
The Company Law Board (CLB) has held the transfer of unsubscribed shares of news agency UNI to Media West, a firm promoted by Subhash Chandra’s Essel Group, as ‘null and void’ on the grounds that the deal lacked transparency. The Principal bench of CLB declared this on January 21, 2008.
Rajendra Mehta quits Times Internet as Vice-President, HR
Rajendra Mehta has quit Times Internet as Vice-President, Human Resources. He has joined telecom infrastructure company Vihaan Networks Ltd (VNL) as Director, HR.
Bhaskar Group gears up to launch IPO
Bhaskar Group has taken the first concrete steps in their plans to tap the market with an IPO. The Group has come out with a prospectus for the IPO, which indicates an issue size of 18,800,000 equity shares all cash for Rs 10 each. The issue will constitute 10.02 per cent of the fully-diluted post issue paid-up capital of the company.
WPP acquires majority stake in Encompass; to align events agency with JWT
WPP has acquired a majority stake in Encompass, an independent brand activation, events and content creation agency. Encompass will be aligned with JWT, while its founders, Roshan Abbas, Managing Director, and Sukrit Singh, CEO, would retain their current positions of leadership to ensure a smooth and rapid transition.
Deccan Chronicle to launch financial daily; plans foray into sports & event management space
The Board of Deccan Chronicle Holdings Ltd at its meeting held on January 28, 2008, inter alia, approved the launch of a financial daily. The company also announced a joint venture of its subsidiary Sieger Solutions with GroupM to explore and create synergies in the space of sports and event management.
NewsX, Vir Sanghvi officially part ways from January 29, 2008
Ending days of intense media speculations, NewsX and its CEO Vir Sanghvi have jointly announced their decision to terminate their professional working relationship with effect from January 29, 2008.
Ajay Kelkar , Vice-President and Head – Marketing, HDFC Bank
<p align=justify>“HDFC Bank is possibly the only bank in India, and one of the very few in Asia, to have embarked on a data-led marketing analytics campaigns initiative, using marketing automation technology provided by Unica. Through this tool, we have been able to intelligently use the 4-5 terabytes of customer data available in its warehouse. We have set up a team to conduct marketing campaigns in a scientific manner using customer data, usage patterns, preferences, lifecycle, etc, the bank also conducts event-based marketing.”