Date-wise News

Godrej Appliances India is all set to strengthen its presence in the market with the introduction of high-performance refrigerators. The promotion peg for the refrigerator range is reduced power consumption while providing superior cooling. Godrej has kept aside 5 per cent of its annual turnover of Rs 1,400 crore during FY08 for its marketing budget.

e4m Desk Feb 7, 2008 6:51 AM

Sourabh Mishra, Chief Strategy Officer, TBWA\India, argues that the Nano is not just about the automobile industry; it more about a disruptive new price proposition. What has been overlooked is the impact that the Nano -- and other such disruptive offerings before it -- will have on other categories.

e4m Desk Feb 7, 2008 6:50 AM

Discovery Travel & Living has begun 2008 with three new shows that it hopes would match the evolving and aspirational viewers in India. ‘Dinner Takes All’, ‘Making It Big’ and ‘Shear Genius’, the three new shows that went on air in January 2008, bring forth the competitive spirit among youth and see chefs, hairstylists and creative aspirants vie for the ultimate prize.

e4m Desk Feb 7, 2008 6:47 AM

Doordarshan, which had organised its 7th Annual Awards presentation ceremony in Mumbai on February 4, will telecast the ceremony on the National channel (DD-1) on February 10, 2008 from 9.30 pm onwards. Information and Broadcasting Minister P R Dasmunsi had presented the awards to the winners.

exchange4media Mumbai Bureau Feb 7, 2008 6:46 AM

eBay Inc and Matrix Partners India have announced a new partnership in Kijiji India, the online classifieds-style website that allows local communities to meet, help one another and interact over shared interests.

e4m Desk Feb 7, 2008 6:45 AM

The Outlook Group has joined hands with Gruner + Jahr (G+J) International, the largest European magazine publisher, to launch the licensed edition of ‘GEO’ in India. ‘GEO’, a premium science magazine, is expected to be launched in India by May 2008 and would be the first English edition and the 17th in G+J International’s stable.

e4m Desk Feb 7, 2008 6:44 AM

Close on the heels of its plans to fortify its presence in the online space with the proposed Yahoo! takeover, Microsoft has unveiled a series of digital advertising technologies at its fourth annual Demo Fest, an event that showcases some of the latest technologies for OOH and video advertising developed by Microsoft adCenter Labs.

exchange4media Mumbai Bureau Feb 7, 2008 6:43 AM

JWT Delhi has won the creative mandate for Hot Spot Retail Pvt Ltd, part of the MCorp Global Group which is headed by promoters B K Modi and Dilip Modi. Hot Spot is the Group’s multi-brand technology retail chain. The account size has been pegged at Rs 40 crore.

e4m Desk Feb 7, 2008 6:42 AM

Vaartha, the most read Andhra daily after Eenadu, is set to roll out editions in Chennai and Bangalore. According to Gaurav Sanghi, Executive Director, AGA Publications Ltd, publisher of Vaartha, these editions would be launched in the next couple of months. AGA Publications is investing close to Rs 100 crore to launch the two new editions, making all its 20 editions all colour, inter alia.

Judy Franko Feb 7, 2008 6:41 AM

Indian Express has recently made senior level appointments at its Mumbai and Delhi Bureaux. Y P Rajesh has been appointed as Resident Editor of the Mumbai edition, while Seema Chishti has been brought in as Resident Editor for the Delhi edition.

e4m Desk Feb 7, 2008 6:40 AM

The Asia Pacific Advertising Festival (AdFest) 2008 has announced the judges who would officiate the judging of various ad works across Asia. Quite a few Indians have made it to the jury list – Ravi Deshpande of Contract Advertising, Sonal Dabral of Bates David Enterprise, Emmanuel Upputuru of Publicis India, Sumanto Chattopadhyay of O&M, Ashish Chakravarty of McCann Erickson, and Debojyoti Purkayastha of JWT.

exchange4media Mumbai Bureau Feb 7, 2008 6:39 AM