Date-wise News

Viewpoint: The ‘Nano’ Challenge

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Sourabh Mishra, Chief Strategy Officer, TBWA\India, argues that the Nano is not just about the automobile industry; it more about a disruptive new price proposition. What has been overlooked is the impact that the Nano -- and other such disruptive offerings before it -- will have on other categories.

e4m Desk Feb 7, 2008 6:50 AM

Discovery Travel & Living beefs up programme line-up with shows for aspirational viewers

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Discovery Travel & Living has begun 2008 with three new shows that it hopes would match the evolving and aspirational viewers in India. ‘Dinner Takes All’, ‘Making It Big’ and ‘Shear Genius’, the three new shows that went on air in January 2008, bring forth the competitive spirit among youth and see chefs, hairstylists and creative aspirants vie for the ultimate prize.

e4m Desk Feb 7, 2008 6:47 AM

Sonal Dabral, Ravi Deshpande, Sumanto Chattopadhyay among judges for AdFest 2008

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The Asia Pacific Advertising Festival (AdFest) 2008 has announced the judges who would officiate the judging of various ad works across Asia. Quite a few Indians have made it to the jury list – Ravi Deshpande of Contract Advertising, Sonal Dabral of Bates David Enterprise, Emmanuel Upputuru of Publicis India, Sumanto Chattopadhyay of O&M, Ashish Chakravarty of McCann Erickson, and Debojyoti Purkayastha of JWT.

exchange4media Mumbai Bureau Feb 7, 2008 6:39 AM