PerceptH bags creative duties of Fena’s detergent and soon-to-be-launched brands
PerceptH has been assigned the creative duties of the detergent powder brands of Fena Pvt Ltd.
Date-wise News
International: TNS Boosts Web-Measurement Stable
NEW YORK (AdAge.com) -- TNS Media Intelligence is continuing to try to bolster its name in the web-measurement space with a $75 million acquisition of Compete, an traffic-tracking service. Last year it purchased online word-of-mouth-measurement firm Cymfony.
Power Grid Corp empanels agencies for Rs 40-crore corporate and regional business
TBWA\India, Crayons Advertising, RK Swamy BBDO, PerceptH, and DraftFCB Ulka are some of the agencies that have been empanelled by Power Grid Corporation for its corporate and regional businesses. The size of the business is in the region of Rs 40 crore. The development follows a multi-agency pitch called in December 2007 and the agencies were shortlisted on the basis of a tender.
33rd The One Show to be held in New York City from May 5-9, 2008
The One Show 2008, in its 33rd year now, would be held in New York City on May 5. Produced by The One Club, a non-profit organisation, The One Show 2008 would have a Speaker Series as well as the One Show Awards for which 28 professionals have been selected to judge the entries.
TRAI to review foreign investment limits on broadcast sector
The Telecom Regulatory Authority of India on March 3 issued a consultation paper for reviewing the existing foreign investment limits in different segments of the broadcast sector. The consultation paper seeks views from stakeholders on various policy issues.
NDTV Labs wins NAB International Broadcasting Excellence Award, 2008
Indian delegates have a lot to look forward to at the NAB Show this year. In addition to a Super Session at the event, NAB also has a winner in NDTV Labs from India at the NAB International Broadcasting Excellence Award, 2008. NDTV Labs will be given this award for developing its product, the nX Paint software.
Devraj Basu moves to Singapore as Regional Director, SE Asia at BEI Confluence
Devraj Basu, COO (India-I) at BEI Confluence, is moving to Singapore as Regional Director, BEI Confluence, South East Asia. His new responsibilities would involve overseeing the entire business of the ASEAN countries. Confirming the development, Basu said that he would take charge at the Singapore office from March 4.
My dream is to put Saatchi & Saatchi in the wishlist of most clients and employees, says CEO Kamal Basu
Following the recent restructuring at Saatchi & Saatchi, Kamal Basu, the newly-appointed CEO for the agency’s India operations, is all charged up about his new role. In an exclusive conversation with exchange4media, Basu shares his plans for the agency as well as some significant areas for investment.
GoaFest 2008: 1,194 registrations received from 109 companies in the first week
It’s only been a week since registrations were thrown open for GoaFest 2008, and by evening of March 3, AAAI had already received an overwhelming 1,194 registrations. AAAI officials informed that as many 109 companies had registered so far, of which 30-40 were advertising agencies.